I am helping a friend with a hunting website where he is trying to do a number of things. Sell hunting videos, sell seed for food plots and sign people up for a newsletter.

His original logo is at My Homepage The site itself has a long way to go but I thought the logo may be a good place to start.

I am setting up a WordPress site for him to see if it will work for the content he wants to be able to add. My quick and dirty logo is there. Primal Impact

Thanks for any advice.

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Mark
http://www.creative-candy.com
check it out and let me know what ya think

I'd recommend that you reuse the existing logo with a few modifications.

• Remove the diamond shape and background color from it
• Use only the "Primal Impact" text and the trophy rack to comprise the main components of the new logo.
• Shrink "Primal Impact" so that it fits beneath the antlers (or make the trophy rack bigger so that it stands out above the text).
• Remove "Outdoor Video Productions" from under the logo.

The jagged font style is fine as well. It's easy to read, will render equally well with a dark or light (white) background such as letterhead and it looks rugged and masculine.

Create a couple of versions. One in white, one in black and one in red with a black outline. This way, you'll have the perfect logo for any application you might encounter.

IMHO, the camo text version isn't nearly as appealing or interesting as the existing logo and you'd be miles ahead by simply updating what you've already got.

Basically, this is what I'm talking about.

For readability/printability sake, try to refrain from using primarily black or dark backgrounds on web pages.

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Thanks for the reply Dubbya. I passed the info along to my friend and now he has something to add to his to-do list. I found out the original was done by a graphic artist for him as a favor. He knew it needed to be improved but wasn't sure what to do with it.

Thanks again

Mark

__________________
Mark
http://www.creative-candy.com
check it out and let me know what ya think