Hi. Really great site you have here. I found you by googling "critique my logo".

I'm starting a biz and I'm trying to be stingy on expenses so I'm taking a DIY shot at a logo.

Here's the webpage blurb about why I picked this name (Union Hill Financial) for the company:
Here's a couple of the logos I've drawn. I started off with this one. The upward slope is intentional (investors like that. )


but my son said the blue "freehand" looked like a river. Darn. I was hoping for a hill. so I made a 2nd logo with a blue sky so it would show the hill better.



What do you think? Tweak one of the above?

Start from scratch? Concepts I would like to evoke if you have other suggestions: alliance, unity, stability, growth, partnership, union, a hill, maybe even a Union soldier.

If you have any suggestions, I'm open to them. Thanks for all feedback and don't worry, you can be brutally honest, I know I'm not a pro designer.

One more.
Let me know if this is an improvement.






Come on! Send me a PM if you want. Give me some feedback!

Why is the tree so important?

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growth
stability - something that's been there a while

the usual connotations for a financial firm, I guess.

something that makes the curve look like a hill.

I like a tree but I'm open to other suggestions...

You might have the up slope be a "hill" and the tree at or near the top of the hill.
"Hill" as in Union HILL Financial.

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website design | Smith, Sullivan & Company, CPA | video golf lessons | my twitter

That's kind of what I was hoping to do too. Hard to draw a "hill" -- when I google "hill" in logos, it's usually a vague curve.

Here's one I scratched out w/o a tree. I was shooting for "Union" w/ a hint of hills. My mathematical mind is stuck on Venn diagrams as a depiction of Union.

One more.
This is fun but I'm lucky I don't design logos for a living -- I'd go broke!