Please Rate My Logo

JasonF · #1 (**permalink**) 10-31-2007, 10:06 PM

Here is a logo I have created for my company. Please let me know what you think. I am trying to keep it simple and easy to read without the silly photos or grafix. My target Demographic is homeowners whos houses have an appraised value of $500,000 or more so I tried to give it a since of elligance. Any imput will be greatly appreciated! Thanks

Dubbya · #2 (**permalink**) 11-01-2007, 12:36 AM

The script styled "F" is all wrong with the uppercase letters in the rest of the company name.

The uppercase "L" in the word "Low" doesn't fit either. You really should avoid mixing and matching font styles in the same word. It'd read much better were it the same font style as the rest of the bottom line.

Better to use the same font face for the entire top line or try it with just the word "Flowers".

This one's a natural for a stylized graphic involving a flower of some kind. Perhaps a flower made of or lit by spotlights. Lots of bright primary colors to catch the eye.

Give potential clients something to remember. Make "Flowers" the focal point of the graphic.

Quite honestly, you'll be miles ahead in terms of "brand name recogition" if you hire a graphic designer, who specializes in logos, to do this for you.

The colors might be all wrong and the font face may not grab you, but here's a concept image for you to consider. Think about shaping the elements that comprise the flower and the general outer shape in your new logo as spotlights. You might even consider Keeping the word "FLOWER" partially outside the "guitar pick" shape.

Good Luck.

.02

JasonF · #3 (**permalink**) 11-01-2007, 08:38 AM

Thanks Dubbya! The "L" was my mistake as I didn't notice that before. I like your ideas. I do plan on going with a graphic designer at some point to finish it up. Do you recomened anyone?
Thanks again!

Dubbya · #4 (**permalink**) 11-01-2007, 01:16 PM

I'd only suggest that you actually find a "logo expert". Not just a Graphic Layout Artist.

They'll be up to speed on what's hot right now, and be able knock off a great logo in no time at all. Money well spent.

Do a search in your locality for "logo design".

cw1865 · #5 (**permalink**) 11-01-2007, 01:27 PM

I agree. I think this is a new website, but if you happen to have a website and you are looking for a way to boost the conversion rate, the #1 thing to look at is the logo (maybe its not the logo), but if the logo is bad and you spruce it up it'll definitely have a positive impact. It might not be right to judge a book by its cover, but customers do!

webhost1 · #6 (**permalink**) 11-25-2007, 01:52 AM

Why not make the F the same as the other font on that line?

rose77mary77 · #7 (**permalink**) 12-24-2007, 05:14 AM

good look, but it may fail to attract viewers in a group of logos, so try to improve the contrast and the F is some time misunderstandable one to the viewers that it is just a design and not a font and they just read Lowers, good work....

JBWEnterprise · #8 (**permalink**) 04-20-2008, 09:14 PM

Looks ok ... but maybe work in a graphic of your product in it somehow and maybe a shorter tag line? Maybe use a pole light and stack the text beside it? Might be worth a try.

Also agree with the others .... change the "F"

cw1865 · #9 (**permalink**) 04-26-2008, 11:33 AM

Get a phone number top right, along with your address because your site is a service that must be performed in your office (no sense having people from TX calling you)

Webconomist · #10 (**permalink**) 05-01-2008, 07:10 PM

Excellent comments from all and Dubbya for sure.

First rule of a logo is: Must work in black and white first.

New Digital Rule: Must work in the digital world and the real world.

Go from there. Given it's outdoor landscaping, using imagery associated with nature would be key, such as a flower, shrub, grass, roots...that sort of thing.

Right now, "icons" are not as hot as typeface based logo's that use the word as the image, conveying the concept with the word as the icon...that being said, we use an icon in our logo. So I broke the hot trend

Also, the start of the logo is too bright, and won't work well in grayscale. It's also too pixelated, which on a card won't look good.

Remember, you'll need to be sure it can be made small for print ads, business cards and brochures.

Keep in mind that you can incorporate good use of card material stock (i.e. a linen stock with rough edges to promote the concept of the lawn in a light shade of green...) such elements blend together. You're business is about meeting people, your business cards will be critical.