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Originally Posted by CCSTunes
Hello again,
Thank you for the help incrediblehelp and arbie on the logo,But I just though of something that your saying about my logo its just text and sitename,
I know I'm not a big company with lots of money like
Yahoo and Google But what are thier Logos? text right? So what the point of having a logo with image and text? But I will keep trying to see what I can come up with.
Thank You CC'S Tunes
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Text-Only Logos:
A text-only logo is usually only the preserve of large multi-national corporations who are already well-established in their industries. Nike is just one example of a company that doesn't need to use its symbol to differentiate them from their competitors - they've already achieved supreme brand awareness through countless years of marketing. They are at the stage where they can use either the name 'Nike' or 'the Swoosh' symbol on their own without fear of brand confusion.
Not so for the startup or SME who should almost always employ a graphic device that their audience will remember - and, more importantly, one which will set them apart from their competitors.
Google? They set out with just text. However, because of their positioning (and, at the time, their unique product) their marketing did the hard work for them.