Does this logo have potential?

wyspa03 · #1 (**permalink**) 11-08-2006, 05:26 PM

What're your thoughts on this logo? I'd like to stick with this logo(for a jewelry store) for long time and start some branding in the future, but is it a good start? signature-gems.com/logo.jpg

#2 (**permalink**) 11-08-2006, 05:42 PM

Its clean and simplistic but gets the point accross effectively. The crown idea is good because it brings to mind "crown jewels" and the lines that sweep up around the crown are also indicative of that.

Having a cursive font, bringing to mind the word signature- again a good move but its a bolded or heavy font and that doesnt nessessarily make me think signature, but so long as this logo isnt going on the jewelery itself that sort of thing shouldn't be a problem.

The colors are a bit drab for a jeweler, but it depends entirely on the rest of the company. the particular colors you've chosen dont make me think of gold or silver/platinum etc. so that might be something you want to keep in mind. If it helps imagine your logo blown up on a store front in a mall, or on a shopping bag and not just on a letterhead or paper.

If you want to keep a logo for a long time, from experience, let me tell you to hang onto that font your using, put it on a cd and then seal it in a vault or something, because once you get all settled in w a font you dont want to change it and you want to be able to give it to whomever is printing out or making things w that font on it.

All in all not bad!! Keep in mind this is just one artists perspective :)

~r

Haze · #3 (**permalink**) 11-08-2006, 07:34 PM

Quote:

Originally Posted by wyspa03

What're your thoughts on this logo? I'd like to stick with this logo(for a jewelry store) for long time and start some branding in the future, but is it a good start? signature-gems.com/logo.jpg

Hi. Nice work, but my advice is that you stick to 1 or two colours and keep it as clean as possible for future prints, signs, web, cars etc. It must work on different backgrounds. Think big, coca cola, nike, Chevy, Nikon, Ericsson, toyota etc. and look what they finally found out after spending millions to art directors and designers. ALL of them are Clean and simple.
Good Luck Haze

martink · #4 (**permalink**) 11-08-2006, 07:39 PM

I think it's a nice logo. Clean and expressive.

Two things I would be conscience of though, and if you're okay with them then you're set:

1) How many colors are you using? If the browns are just percentages of the same color, you're probably okay, but for every new color you introduce to a logo, those will affect printing costs down the road. Is this a 2-color or 4-color logo? Are you okay with paying more for materials imprinted with a 4-color logo? That sign Raee mentioned posting across the front of a store – it will be more expensive the more colors you have on it.

2) Not all printing types handle gradients well. Will you be printing this logo anywhere were the gradient won't render as nicely as you like, and are you okay with that? I’ve found that newspaper printing doesn’t always render gradients as nicely.

Be sure you establish a style guide for using your logo that you are comfortable with. Can it ever be printed in all one color (if you were imprinting a classy pen or something to give away) and what are the rules for it being used in that fashion?

Just think about these things for the future. It really is a nice looking logo in my opinion though. :) Good work.

MartinK

panther · #5 (**permalink**) 11-11-2006, 05:05 AM

I totally agree with martink. Well said. Bare in mind that it's not 4 color process that he was talking about. That would be way more. Right now its only 4 spot colors which isn't to bad but can still get expensive. Also gradients are not that bad to work with. In t-shirts in called halftone and its pretty easy for the screener to handle. But he's right about newspaper.

The only thing I would say about the writting is to not have it in script font. Use something thats easier to read like Times.

Good Luck...

webhost1 · #6 (**permalink**) 11-11-2006, 12:22 PM

First thing I thought of when I looked at the graphic was a wine bottle. However, once I read what the logo was for it changed things. It does look good.

wyspa03 · #7 (**permalink**) 11-11-2006, 03:46 PM

Thanks for very helpful answers and tips – nice to hear from professionals. I’ve already experienced some printing problems because of the gradients – some time ago I ordered personalized ribbons for my jewelry boxes and the printer had problems printing the logo therefore the outcome was not satisfactory. Printing cost, that’s a great point and I’ll have to look into it. It did not occur to me before but after all your comments I will have to “trim it out” a little bit.. anyway keep it simple – I like the idea! Thank you all again!

martink · #8 (**permalink**) 11-13-2006, 11:57 AM

Perhaps the font on your ribbon would work (image on your homepage of ribbon with your company name on it). It's easier to read than your current font, but more elegant than Times.

noel_x99 · #9 (**permalink**) 11-14-2006, 12:02 AM

Two suggestions. The "sweep" of the curved shapes isn't smooth. I'm talking about the curve created by the top edges. It seems that the innermost shape (closest to the crown) comes up a bit higher than it should.

Also, I'm not sure if you need the underline between the shape and the type.