I am in the process of having my logo redesigned and would love to get reviews on the below design.

My company is Bestwik Creations and offers handmade Candles and Bath & Body products. Although our items are homemade, we are not the typical "crafter". Our products are high quality and high class.

Could you please review the below logo and offer any comments/suggestions. I want my logo to portray simplicity, elegance, fun, high quality.

Here are two versions on the design.


Version 22

Version 9
I'm happy to answer any questions you may have.

Thanks
Ginger

I'd stick with the candles, bath & body line and get rid of the drop shadow on the bestwik... Other than that it looks pretty clean and nice.

#1 would help with identity; I agree with losing the drop shadow.

I'm not sure about that font since the "s" looks kind of odd, especially with all of the white space between each letter.

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Marcie Wolf
AlphaGeek Web Design | MarcieWolf.com

Yes, I'd have to agree that the "S" looks a little funky... Almost reads as a J.

s looks like a J

Top one looks better.

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I agree with everything said: drop the shadow, tighten the letters some, top one is best...
However, I like the "s" as it is very wick-like. Standing alone, it might cause some confusion, but, in between the e and the t, the mind easily "knows" that it is an "S." You might rotate it slightly counter clockwise and lose the serify piece to make it a definite "s."

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Judith
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