Hi everyone,

I thought that as we have finally got round to putting our website up for review we might as well get a review done on our logo. I read the treads about creating a logo and what it should say about your company. I am not sure that ours do say what we do, not very litterally anyway but people still seem to connect our logo with what we do somehow...am I just being too optimistic?

Our logo is a the top left hand corner on every page of our website url: www.thefairytalecompany.com

I'd love to hear what you think.

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Grith
http://www.thefairytalecompany.com


"It is difficult to be original, it is easy to copy."

Greetings - Grith!

While your current logo has many unique nuances to it, its colors (bland) & its covert symbolism maybe overlook, thus losing its significance to your website visitors.

Fairy-tale graphics are usually bright & the symbols easily understood by their demographic audience, to wit - preschool to preteen folks. i.e. - look at the pig located on the cd/dvd cover on your page.

I hope this helps.

Cheers!
Max

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Maximilian
Maximum Beauty Products Supply Stores

My first impression is - "What is it?" It looks like a Celtic symbol to me so I'm not sure if that's what you're going for.

I like the pig, though, if he's yours. That's a great first impression and something I'd remember.

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Marcie Wolf
AlphaGeek Web Design | MarcieWolf.com

Your logo is nice but too difficult to understand...

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Company Logo Design

Hi all,

Thanks very much for the feedback, it is so interesting to hear what other people think of your logo.
Actually the logo is meant to be part of the corporate image (a bit like the little black penguin of the publisher of the same name).
Although the pink pig belongs to us by copyright, he is not our logo, just a character from the first book in the Classics Range, which we used in part to create our front cover. However, like you MarcieZoob lots of people do think that he is cute and that he is the company logo.
The circle symbol was actually designed by our illustrator based on a story from the Nordic mythology (so you weren't far off with a celtic feel I guess) and as such it seemed appropriate as a logo for a company who publish fairytales - maybe we should tell the story somewhere so that it makes sense to people?
Or perhaps we need a different logo altogether like an open book or an owl, something that signifies an audio book publisher, how about an owl with a set of headphones?

Thanks again for your replies they are all appreciated.

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Grith
http://www.thefairytalecompany.com


"It is difficult to be original, it is easy to copy."

now that was an awsome logo. But sense i checked out yours, u gota check out mine...

at the top. youll see it.

zoaster.150m.com

WARNING!
apple computers don't work with my website, for some strange reason.

I like this logo a lot.

Hi DanF & zoasterboy,
Thanks for both your comments, it is of course always nice to hear when someone likes your logo.

zoasterboy,
I had a little look at your logo, I like your little boy a lot and also the coloured dots flying everywhere - made me smile.



If anyone feels like it then please take a little time to review the rest of the site (it is posted for review in the Site Design forum).

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Grith
http://www.thefairytalecompany.com


"It is difficult to be original, it is easy to copy."

Beautiful!
Although I didnt know exactly what it meant, combined with the company name, it gave me a wonderful feeling that seems in-line with your product. I would consider reducing the graphic elements size and reduce the detail slightly - it will help your build your brand recognition. Beautiful, appropriate typeface as well.

Cheers!

Grease

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http://www.flamedesign.ca


Logo,Web,Print,Advertising

Hi Grease,

I am glad you like our logo and it makes me really pleased that it imbued a special feeling because that means it works in the way that we intended for it to work.

I would appreciate if you would expand my understanding with regards to the size issue that you mention. Are you saying that at the size it appears now it doesn't look like a logo? Or what is the reason for size being important as a factor when it comes to brand recognition?


Thanks.

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Grith
http://www.thefairytalecompany.com


"It is difficult to be original, it is easy to copy."

I was referring to the size of the graphic element. I think if the size was reduced and a few details were taken out your brand recognition would improve.

Take Care!

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http://www.flamedesign.ca


Logo,Web,Print,Advertising

I think that the logo is very neat, and the text is a good font. But I noticed the font has no color and kind of sits next to the logo almost seems "not worthy" to the logo. Maybe if it had some color and it was surrounding the logo in a circle or some other way. Like maybe have the text that glossy blue,green, or orange in the logo colors. Just adding more ideas. That colored orb is a a really cool design.

Hi Grease & DanF,

Grease,
Thanks for expanding on your point - I think I know what your getting at, simplify and it will make a bigger impact.

DanF,
I hear what you are saying also about the text - interestingly that text is always in black but it does not always sit to the right of the logo, it is placed differently depending on where we use it (although it does look like this on our letterhead).
I might play around with doing a text circle around the logo to see what that would look like.

I hear what you are saying about the text maybe being in the colours of the circle (I'll have a look and see what that would look like) but I do think that it would subtract from the logo and especially the circle as that really makes an impact with the black text next to it.

New ideas are always well received at The Fairytale Company so thanks to both of you for the input.

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Grith
http://www.thefairytalecompany.com


"It is difficult to be original, it is easy to copy."

Nice. Very colorful and very mystic. I did take me a while to figure out the image.

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Tampa website design |
Tampa eCommerce Development|
Tampa Florida website design & development

I love the designing, however, if you can make some improvement on the 3 words, I think it may be even better. Now the 3 words looks too away from the pic.
:)

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Alex CL
www.habaobao.com is for young father and mother.