Does Your Logo Really Work on Your Website?

Brittany · #1 (**permalink**) 07-23-2004, 10:23 AM

As we all know, making sales on your Web site involves a lot of factors. Ever consider your logo as part of the success (or not) of your Web site?

Our logo expert, Bill Haig, has done some interesting research on this and has determined that your logo must be credible to be effective.

Last year we asked Bill to give our readers a no cost logo evaluation on his Credibility Scale. He received over 400 requests!

This year Bill is offering the same no cost evaluation again. This is a good opportunity to receive an expert opinion, good or bad, about your logo.

Bill provides a three page evaluation, including background as to why Credibility Based Logo Design works. He gives examples of credible logos. His objective is to give small business an understanding how logos contribute to the bottom line when they are credible. The flip side, of course, is that a company logo can actually be a distraction when customers cannot trust a company when it does not look credible.

Here is what you do:

1. Send Bill a full description of your company business. Just ramble as if you are describing it to someone who knows nothing about it.
2. Include why your business is unique. What do you do that your competitors do not do?
3. Send your logo.

Bill’s email address for this special no cost offer is webpro@powerlogos.com.

Go ahead, send in your logo!

Best wishes,

Brittany
and the WebProWorld Team

EJRS.COM · #2 (**permalink**) 07-23-2004, 04:34 PM

That is really awesome that Bill Haig would do that for others free of charge for professional services when he could charge for them.
Thanks Bill. People like you are hard to find. I hope you succeed in everything you do.

red · #3 (**permalink**) 07-25-2004, 12:13 PM

It is so generous of Bill to offer his time and expertise to WPW members. It is most appreciated.
I absolutely concur in regards to the importance your logo plays as a factor in determining your success. Truly, I had no idea that there were experts in this particular niche field - it is so sorely needed. Thanks again Bill!

CrimsonLink · #4 (**permalink**) 07-27-2004, 07:55 AM

Thanx Brittany for such a wonderful and useful information.

Also Thanx A Lot BILL for your expert advice and comments.

ryno267 · #5 (**permalink**) 07-27-2004, 05:51 PM

Just sent mine in for review...

Thanks Bill Haig for this opportunity and your time involved!

rYno

neonant · #6 (**permalink**) 07-27-2004, 09:07 PM

It is very nice of Bill Haig to offer his time free of charge. I am interested to see what a logo expert thinks of our logo.

DrTandem1 · #7 (**permalink**) 07-27-2004, 10:12 PM

Bill is very gifted. He realizes not only the importance of a well designed logo, but also how to deliver a powerful message in a small package. If I was ever to have someone design a logo for me, I would go to Bill.

Currently, I'm still not focused on the image I want to send and may change my business' name, too. So, I have nothing to send Bill, otherwise I would take advantage of his offer.

pburton · #8 (**permalink**) 07-28-2004, 02:16 AM

Sorry to be the grumpy old man trying to spoil the party but I just do not believe we would make even one more sale by having a fancy logo. Even as a teenager I was amazed at how much time a friend's father was spending drawing his logo. I have seen the same thing many times over the years.

Why not spend the time (=money) on something that might increase sales.

wlodi · #9 (**permalink**) 07-28-2004, 03:34 AM

Quote:

Originally Posted by pburton

Sorry to be the grumpy old man trying to spoil the party but I just do not believe we would make even one more sale by having a fancy logo.

in fact, your logo is the second most important (after you URL) part of your business image. the internet allows almost perfect competition as the barriers to enter the market are extremely low. you need to be recognized and recognized, not only by your customers, but also by your business partners. in fact, strong recognition of your name often allows you to get better cooperation conditions than without it. apart from that, good logo makes people think of you in a better way.
anyway, that is only your choice to ask Bill for help or not.
I would like to thank Bill a lot for that opportunity and am going to submit my stuff today.

thanks again Bill! let all your things go in the right direction!

DrTandem1 · #10 (**permalink**) 07-28-2004, 11:07 AM

pburton:

I think you need to look around. Companies spend a small fortune for their logos. Why? Recognition. If I showed you some images, you would immediately associate them with the companies they represent. Not only that, but you would also have an instant impression of that brand.

Would you make one more new sale with a logo? I can't say. I will say that if a customer/client likes your product, they will associate that with your logo. They see the logo again and they will most likely buy from you again because they are familiar with your company. Much easier for the human mind to recognize an unique image rather than only a name.

Graeme · #11 (**permalink**) 07-28-2004, 09:17 PM

I have sent my logo to Bill for him to review. I have used a digital photo as my logo, three eucalyptus leaves arranged in the shape of an "A" which ties in I think, with what I am marketing, being authentic Australian tourism experiences.

I use this also as a holder where I am waiting for advertisers photos to be included on individual pages.

Should logos be artist created graphics or can photographic images be succesful logos?

Thanks Bill for offering this service to us all.

debtfree95 · #12 (**permalink**) 07-29-2004, 01:29 AM

Thanks , me too in the race , I have submitted the logo to him, looking forward for a response

TrafficProducer · #13 (**permalink**) 07-29-2004, 09:52 AM

Quote:

Why not spend the time (=money) on something that might increase sales.

Over here in the UK I think British Home Stores (BHS) spent about 6 Million UK Pounds to change their older dull shop logo, they have a lot of shops... This has proved well worth the investment.

Think Brand image.. think coke bottle shapes, Burger signs, etc... Think LOGOS.

If you have the cash to spent, spend it on this. You may avoid the Tax people getting it.

DrTandem1 is correct, I think.

Eagle Imagery · #14 (**permalink**) 07-29-2004, 05:17 PM

Quote:

Originally Posted by pburton

...I just do not believe we would make even one more sale by having a fancy logo.

...Why not spend the time (=money) on something that might increase sales.

============

Well, the logo may look nice on the factory, but it sure looks as though a five-year old did it on your website. Most of your potential clients are going to take one look and think "hmm, amateur website, poor presentation...must be an amateur outfit".

If you were to spend some money on making your website and logo look more professional, people would be more inclined to do business with you. The logo doesn't need redesigned, it just needs to be presented so it looks good. At the moment, it doesn't!

Just a tip! :)

grease · #15 (**permalink**) 07-29-2004, 06:25 PM

Quote:

Originally Posted by Graeme

Should logos be artist created graphics or can photographic images be succesful logos?

Thats a good question Graeme.
There are many websites out there that feature photographs as a part of their logo. Although photographs can compliment your identity, the logo itself should be much more simple than a photograph. A lean logo is easier to remember and can integrate more tightly with your company name. If you plan on using your logo in print you will run into many other difficulties. You may need to print in CMYK (full colour processing). You may also have issues with scalability...will your logo work on a tiny business card? If you photo is printed in large format will the resolution be sufficient?

Take Care,

Grease

englishbloke · #16 (**permalink**) 08-05-2004, 04:55 AM

A logo shouldn't really be a photograph, at least not a full colour high res image!

A logo needs to be easy to recreate... if you think of most big brands, you can draw their logo yourelf.

You also have to be able to recreate the logo on all your documentation. That may mean two color, or on a fax header so you always need to consider that.

A strong brand is crucial... Orange and Cellnet had about equal market share when they were sold, but Orange sold for almost double, purely because of its brand.

No matter what size your company, you shoudl consider your brand very carefully, it makes all the difference.

englishbloke · #17 (**permalink**) 08-05-2004, 05:01 AM

Quote:

Originally Posted by pburton

Sorry to be the grumpy old man trying to spoil the party but I just do not believe we would make even one more sale by having a fancy logo. Even as a teenager I was amazed at how much time a friend's father was spending drawing his logo. I have seen the same thing many times over the years.

Why not spend the time (=money) on something that might increase sales.

It makes me mad that people can have this attitude! If they only realised how important it is they could do so much better in their business.

Do they think that Rolls-Royce spend millions on branding beacuse they need to get rid of the cash?

I see it all too often in my business, when we are working with multinationals, it is clear that they won't go near a business that doesn't have a clear professional brand, it just isn't safe.

If a company has a poor or no brand, you cannot take them seriously, because they don't take their own business seriously.

We are currently going through a re-brand, it will only cost us about £1000 for the design work, not exactly a fortune for the right results!

Eagle Imagery · #18 (**permalink**) 08-06-2004, 02:53 PM

Quote:

Originally Posted by Brittany

This is a good opportunity to receive an expert opinion, good or bad, about your logo.

I didn't get any feedback - did I misunderstand the offer?...

Eagle Imagery · #19 (**permalink**) 08-09-2004, 03:32 PM

*
Did anyone get feedback on their logo?

imaginemn · #20 (**permalink**) 08-31-2004, 01:08 PM

It's all about branding and the type of company you wish to portray. If you are a small business that offers some type of commercial service or product it is essantial that you have a logo. Will it guarantee additional income? No. If you are a consultant or where your brand is "YOU" then it's not that important that you have a logo. Your are trying to sell yourself (services) not your company brand.

You can also think of your logo as a tie breaker. If you are bidding on a project and have