Logo's are GREAT, but what about a SLOGAN!!!

WEBGuru · #1 (**permalink**) 11-05-2003, 11:12 AM

Okay, we all know that our site would need an eye pleasing logo but as a business it's great to have a catchy slogan to go along with it. I'm trying to get a web design business going (small) and i'm trying to think up a good slogan.

I was just wondering what some of the slogans out there where. Please share some of your ideas.

matauri · #2 (**permalink**) 11-05-2003, 11:50 AM

You can see mine below.

The best I can suggest, is think about something that is 'you' or your business, then go with the flow.

You will see my logo is a crop circle. I am fascinated by the art of them, I think they are 'unique by design'.

And it took a long time for that one to evolve too! There were many rejects along the way.

Good luck :)

Cindy

WEBGuru · #3 (**permalink**) 11-06-2003, 01:16 PM

I like the logo, it looks good.

I was curious to know if you had a slogan?

DarrenC · #4 (**permalink**) 11-06-2003, 01:26 PM

Well we are a travel company and our's is;

Quote:

Sit back .. and let us do the searching for you!

Basically what we are trying to say is you don't have to spend hours searching for holiday accomodation we will do it for you.

I've been told it's too long.. any ideas?

totalbuddy · #5 (**permalink**) 11-06-2003, 01:54 PM

http://www.templatemonster.com/logo_index.php

take a look at their logo for ideas

zbatia · #6 (**permalink**) 11-06-2003, 02:15 PM

You may see our logo and slogan at the web site (below).
I'd be happy to hear the opinions...

softwaresubmit · #7 (**permalink**) 11-06-2003, 02:34 PM

Ours is:

Because visibility means sales.

You may find it on our AD, the link to the file is below

http://active.skilledsoftware.com/so...ssubmit_ad.gif

johnm · #8 (**permalink**) 11-06-2003, 04:23 PM

Your slogan should reflect what you do. For example: I do the website for a mustang horse club (www.pacificwildhorseclub.org)and thier mission statement slogan, "To promote and protect Wild Horses and Burros", is a part of thier logo. And is placed for reinforcment on almost every page.

Pilfo · #9 (**permalink**) 11-06-2003, 05:45 PM

Our slogan (which is also a registered trademark) can be seen on http://www.rsd-hygienics.co.uk/homemainframe.html

matauri · #10 (**permalink**) 11-06-2003, 07:40 PM

Quote:

Originally Posted by WEBGuru

I like the logo, it looks good.
I was curious to know if you had a slogan?

The slogan is....'Unique by Design'.. says it all in one. Your slogan doesnt have to be long, just reflective.

Cindy

anuj_pandit1 · #11 (**permalink**) 11-07-2003, 01:17 AM

Hi WEBGuru,
I hope you are doing well.

"Business it's great to have a catchy Slogan"

Try to mix slogan in your business, its concept of Social Marketing, If you get success then UUU dont need to marketing....

Big Example in India

TATA

" TaTa Namak Desh Ka Namak "
(Salt of Country)
" Hamara Bajaj"
(Our Baja)

So if the product will close but people will never forget your company name.

I hope it will help UUU..

Regards
Alok Kumar Upadhyay

WEBGuru · #12 (**permalink**) 11-07-2003, 08:19 AM

I love that monster templates site. also thanks for the replies, keep em coming.

mikmik · #13 (**permalink**) 11-07-2003, 09:31 AM

matauri said :

Quote:

The slogan is....'Unique by Design'.. says it all in one. Your slogan doesnt have to be long, just reflective.

That's a fantastic slogan! It has flow, cadence, it is short and says a mouthfull all at once - comunicates what her business is about(designing) and why it is 'different' from the other ones, with the double-meaning term 'Unique' plus it sounds confident and purposefull!!

WEBguru, youasked

Quote:

I was just wondering what some of the slogans out there where. Please share some of your ideas.

Just click on everyones "WWW" button and look! And I'll do it too because I need a decent slogan but I hadn't given any direct consideration until now. Right on!
Snappy and confident! The names of my dogs! Bad names but good idea for a slogan to be. Let's do it.

grease · #14 (**permalink**) 11-07-2003, 11:06 AM

Our slogan is 'Burning with Creativity'
We specialize in Creative services such as web design, design for print, advertising and so on. The slogan also ties in with our business name 'Flame Media Design.'

Grease

kaprice · #15 (**permalink**) 11-07-2003, 04:52 PM

Quote:

Originally Posted by WEBGuru

i'm trying to think up a good slogan.
Please share some of your ideas.

In my opinion a BAD or INDIFFERENT slogan is useless. But, a very well stated slogan/tagline that indicates a highly-valued, unique benefit of owning your product/service is GREAT.

Look at the 2 most famous USP/Slogan examples:

"Fresh, hot pizza in 30 minutes or less -- or it's free!"

"When it absolutely, positively, has to be there over night."

These are memorable, powerful. They have meaning.

One criteria to indicate a BAD slogan/tagline is this: Could your competitor use the same one? If so, it's a bad one.

I have a client, who owns a handyman business. His slogan is, "One call does it all". IMO, that's a bad slogan. Any of his competitors could say the same thing.

Think about the slogans from All-State and State Farms. I don't feel these are good slogans, either. Good hands. Good neighbor. These don't really tell me anything. And, any other insurance company could say the same thing (except for trademark issues). They work for these companies ONLY because they have a lot of money to drive the slogan into your brain over and over again.

Small businesses can't afford to do that. If they're going to use a slogan/tagline, it MUST indicate a unique, high-value benefit, in addition to being memorable.

Bottom line, I think it's important, first and foremost, to have a clearly stated Unique Selling Proposition. IF you can figure out how to state that USP in a short, catchy slogan, that's great. If not, forget the slogan and just focus on communicating what makes you valuably unique.