You know ... I've been round and round on logo's for several years. I have never found one that "smacked me on da head" as the One. I would really appreciate some straight-up opinions on our logo. Now for the record... I do not hate this one. I have hated several others we have used. I received good responses from TISH on our website (http://www.webproworld.com/viewtopic.php?t=20987) so I thought I would try the logo.

ES&C is a small certified HUBZone small business providing consunlting services to clients nationwide from offices in VA and IN (standard blurb)

comments on our site would also be appreciated http://www.es-and-c.com/

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Stuart
http://www.es-and-c.com/images/logo150.jpg
http://www.es-and-c.com/

I value the simplicity and legibility of your logo, however I do not feel it is unique enough to be highly effective. Environmental consulting opens up a wonderful selection of beautiful shapes that you could be using - trees, leaves, plants, and other natural elements. Your current logo may not register easily as a tangible object. Once you have the graphic element in mind, it would be a good idea to consider your marketing position and your competitive strengths to dictate the 'style' of your logo. (ie. conservative, friendly, high tech...)

I hope this helps,

Craig Fraser

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http://www.flamedesign.ca


Logo,Web,Print,Advertising

grease --

It's been awhile since I posted this, and I have not had much of a chance to check back on it... I just wanted to say thanks for your input. It definately gives us something to contemplate as we focus our corporate identity.

Stuart

__________________
Stuart
http://www.es-and-c.com/images/logo150.jpg
http://www.es-and-c.com/

Any other suggestions anyone?

Stuart

__________________
Stuart
http://www.es-and-c.com/images/logo150.jpg
http://www.es-and-c.com/