BroadbandStuff Logo

brighton · #1 (**permalink**) 10-30-2003, 04:51 AM

BroadbandStuff is a specialist e-commerce site providing hardware for broadband users.

http://www.broadbandstuff.co.uk

matauri · #2 (**permalink**) 10-30-2003, 01:31 PM

I'm not really a fan of the font, on first glance you see a row of boxes across the screen. I dont mind the colours, but I think you can do a little more with it. You aren't creating a recognizable identity with your business. I think your kind of half way there with having the 'broadband' a different colour from the 'stuff'.

Good Luck !

Cindy

christoefar · #3 (**permalink**) 11-02-2003, 08:12 PM

Hi,
I personally think that the logo is very attractive and colourful, the blue and the orange complement each other.
What would be an improvement is some animation (make the "stuff" spin around). Or maybe you could add a small graphic (A small 'whoosh' over the "stuff").

These are only ideas, and I am not a professional graphic designer.

Good look with the website!

Thankyou
Chris Child
http://www.future-host.co.uk

vera · #4 (**permalink**) 11-06-2003, 05:16 PM

Why don't you create a symbol? A credible symbol, created on the basis of trustworthy traits, has an emotional approach to the receiver. It gives you a wider possibility to communicate, to get more readily accepted.
Some of your traits are "hardware", "Tools", "new technologies".
Good luck!

mikesed · #5 (**permalink**) 11-08-2003, 04:37 AM

The logo looks very familiar to me. Maybe it is the font.

I would be tempted to increasethe size of the font for the first part of the name and have the .co.uk smaller.

Apart from that, I think it's fine.

tikanet · #6 (**permalink**) 11-10-2003, 05:58 PM

Matauri states the impression I too had. Blah, blah, boxes -- then STUFF -- and then dot blah, blah. Boring comes to mind as a descriptor. The only thing I initially saw was STUFF, and I've already got plenty of that -- don't need any more. Oh, yeah, those things with antennae! We've got one of those, don't we.

True, the colors are good, but that's like a used car salesman suggesting that a vehicle he wants to unload has a really good windshield. Without even a little eye-catchiness, you're not gonna be remembered. If STUFF is the only thing that catches the eye, and maybe a picture or two of routers, switches or bridges, a surfer's eyes are likely to glaze over as they cursor over to the back button. A graphical element that alludes to broadband would really add a lot to your online image as well as to any print media promotional stuff you might generate. Even if a bug (graphical logo element) that directly relates to your mission (product line) isn't used, a bit of dynamism (or 'sizzle,' as they say on Madison Avenue) needs to be added to your masthead. But what the hell do I know? At first blush, our site has been suspected of representing a kennel.

AJCF88 · #7 (**permalink**) 11-10-2003, 09:30 PM

I made just a little tweak and I think it really makes a difference in the effect considering what you sell on your site. Let me know if you like it and decide to use it. It's yours.

Take care ~
James Binegar

christoefar · #8 (**permalink**) 11-14-2003, 06:36 PM

This one is even better that the first, the slanted "b"&"d" makes you look more at "Broadband" and not just "stuff".

But the one thing I don't like is the orange 'squiggles' these do look good but they also look a bit out of place, thats just my opinion.

But apart from that it is allot better.