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WebProWorld Members,
 | The Premier Event for Search Engine
Marketing & Optimization - Register Now |
Is it just me or do both Microsoft and Apple's
commercials grate on the nerves? I'm actually a
semi-fan of Justin Long in movies, but when he dons
the moniker of 'Mac' I find myself rooting for the
PC. Not because I have an affinity towards PC's,
but
Justin Long's Mac just seems so pretentious.
On the flip side, Microsoft has had one wacky journey
through recent advertising. It all started with
the Jerry
Seinfeld/Bill Gates/Circus Shoe Store commercial
that I think was responsible for a few exploding
heads, due to it's crazy irrelevancy. The commercials
improved, as Eva Longoria headlined the 'I'm A PC'
campaign. It still didn't have anything to do with
showing why a PC is a solid investment, but it beats
shoe stores.
Microsoft's
third run through advertising makes much more
sense. It points out one of the key benefits that
PCs have over Macs; price. The commercials
in my mind aren't any less annoying, but they do
at least give viewers a reason to invest in a PC.
The commercials appear to be working too well, as
Kevin Turner, COO of Microsoft
stated in his address at the Worldwide Partner Conference
that Apple requested Microsoft take the ads down.
Here's the direct quote from Turner,
"And you know why I know they're working?
Because two weeks ago we got a call from the Apple
legal department saying, hey -- this is a true story
-- saying, "Hey, you need to stop running those
ads, we lowered our prices." They took like
$100 off or something. It was the greatest single
phone call in the history that I've ever taken in
business. (Applause.) I did cartwheels
down the hallway. At first I said, "Is this
a joke? Who are you?" Not understanding what
an opportunity. And so we're just going to keep
running them and running them and running them."
As a neutral party (I like both PCs and Macs),
I must say that's a strange move by Apple. To
admit that an advertising campaign is getting
under your skin really doesn't show much in the
way of confidence. Which they should have in spades
considering the impact they've had on the market
in the past few years.
What are you thoughts on the ad campaigns from
both Microsoft and Apple? Does Apple requesting
that Microsoft take down their ads show weakness?
I personally miss the good ol' days when computer
ads featured
women throwing hammers through televisions.
The ideas presented in the WebProWorld newsletter
editor's note do not reflect the thoughts, and
ideas of the WebProWorld community.
| JohnnyV
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Yahoo! Discussion Forum
Is Yahoo in a backfoot after Bing blitzkrieg
I do not know but it seems that everyone has kept mum about yahoo. As bing has stolen the limelight and as Google is gearing up for promoting Chromed based OS, not a single person is discussing about the future of Yahoo. Is yahoo looking for the perfect time or it has become obsolete? What the members think?
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http://techack.blogspot.com/
How do you find the new look of my blog as well as comment about the contents and what more should be added.
Also, let me know ur suggestions on how to increase its exposure.
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Web Servers
Is it a security issue for web servers to be pingable down to the last hop? And RAID
Hi all, I'm having to change hosts due to so many problems,
and one of the hosts I'm looking at and seemed to possibly
have settled on (http://www.webzpro.com/network.html,
comments welcomed), allows their servers to be fully pingable
down to the last hop. Every host I have ever had has not
allowed this, they've blocked the last traceroute hop/ping
with a firewall. So this is cause for concern to me that
they do not.....or is it? This seems like a security issue
to me. They said they do use firewalls.
One other thing, they don't use RAID 1 mirroring. That
seems bad to me. I asked what happens when a server's
HD fails and they said "We use R1soft back up system
this will explain what is done in case of HD failure.
Bare-Metal
Restore - Technical Papers - R1Soft Continuous Data Protection
- Docs - KB Articles - Technical Papers ". Yet they
still guarantee 99.99% uptime. Now I haven't checked in
the past to see what kind of HD backup/redundancy hosts
use, so I don't know if RAID 1 is what most use or not.
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The Premier Event for Search Engine
Marketing & Optimization - Register Now |
Webmaster Resources Discussion Forum
Producing a website in chinese
I've been working on a website which is in several different languages such as french, German, Italian etc but now a version is required in Chinese. Does anyone have any experience or advice on how I go about converting the site into Chinese? The bulk of the site runs from a database so I can export out the UK data and get it translated into Chinese but what do I do regarding text embedded into images? What font do I use? Also what HTML encoding setting do I need to use for the HTML text? I always thought Chinese was read top to bottom, if this is correct how do you handle this? or would it revert to left to right for the web?
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Marketing Strategies Discussion Forum
How to charge for an on-line application (applet)?
Working out the right price for any product or service can be tricky, but for any kind of software it is doubly so. And for web-based more complex again.
If I sell an apple, then the person buying the apple can eat it once. It's not too difficult to put a value on that.
Selling software though...? One copy of software can be used by a lot of people, and for varying amounts of time. It becomes very hard to know how to price that software. For traditional software, a "per seat" price is often used, but for web-based software this becomes difficult.
So, let me get down to specifics...
I have been working with a long-term client to develop
an on-line version of their coloring book software - Kea
Coloring Book. This is not your basic coloring book
applet, but a much more feature rich web application.
The plan is to licence the product to other websites.
But the question is how to structure the pricing? Ideally the client wants to make the coloring book affordable for small website owners, and at the same time to make a more sizeable return when the product is used by larger, more commercial sites.
How would you go about pricing the Kea
Coloring Book?
Do you have any other advice on how to market this product to webmasters / businesses?
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Members: 94,357
Posts:
442,559
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Businesses Not So Eager for Windows 7
ScriptLogic Corporation recently conducted a survey to learn how businesses and IT administrators will accept Windows 7. The software manufacturer of Microsoft Windows-based networks found that most businesses are not in any hurry to adopt the new release.
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“Remember that fear always lurks behind perfectionism. Confronting your fears and allowing yourself the right to be human can, paradoxically, make you a far happier and more productive person.”
Dr. David M. Burns |
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