If the three keywords of real estate are location, location, location. Then marketing's list of words is audience, audience, audience.

Ok, so there's more to real estate than location. Of course there's more to marketing than your audience. However, the statement makes sense because knowing your audience is where the base of any successful marketing campaign starts.

You'd think that marketing for the most part would be an in-house endeavour. If you are in the marketing world, you know this is far from true though. Why is that though? Wouldn't common sense dictate that a business knows its product or medium better than an outside influence?

In a world that makes sense, more times than not this would be true. Knowledge of a product or company a lot of times has little to do with making it appealing to others. Why? Because people need to be told why something is great. Look up Sega Channel from the mid-90's for a great example. One of the most ahead of its time ideas, awful marketing.

Successful marketing from my point of view is the coming together of yin and yang. Creativity being the yin, and a strong business sense being the yang. That balance of mindsets is a very hard thing to come by in this world. I'm admittedly more of a creative person, but am awful when it comes to business. You sure you should be listening to my advice?

As you trek forward with your online marketing campaign, remember your audience. Think of creative ideas that reach this audience, and then make sure that idea is creating a healthy bottom line. Sounds simple doesn't it? Ha, good luck.

The ideas presented in the WebProWorld newsletter editor's note do not reflect the thoughts, and ideas of the WebProWorld community.

| JohnnyV |