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WebProWorld Members,
It's official the NCAA tournament has begun. And I just witnessed my Wildcats receive a devastating loss to Marquette in the first round. Kentucky has not lost in the first round since 1987, until now. So now I can only hope the rest of my picks are correct. I will leave you with "My Old Kentucky Home" playing in the background. But on the bright side Tiffany will be back tomorrow to fill you in with her exciting journey to New York City.
Our featured post today comes from Peter (IMC). He brings up a good question, are we working for Google? He states "If you depend on the Internet for your income, and you need people to find your website in order to get clients, then you are working for Google." Which is very true, we just don't realize how much we depend on Google to survive.
As for the remaining posts, the first tells us how to improve our rankings when you duplicate your own website. The next post wonders if any one has noticed their website is basically demoted by hand by a Yahoo engineer. Our final post today discusses cloaking pages to reduce file size for spider size.
| Jordan
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Google Discussion Forum
 Are You Working for Google? You Probably Are!
Here's a statement to think about.
If you depend on the internet for your income, and you need people to find your website in order to get clients, then you are working for Google.
The other day a client visited for a meeting and made the interesting remark that we´re all working for Google. He especially because 80% of his time goes to projects that are related to his website and the need for it to have most of his traffic coming in through Google. So he reasoned he practically is working for Google.
Actually he was very right... Everybody that depends on the internet for their income is working for Google. Sure there are people that say that a business never should depend on one source of sales, but the big money almost always comes from Google. Simply because most people use Google to find what ever they are looking for.
Saying that Google isn't needed for the success of an internet depended business is like saying it's better to go from L.A. to New York on your bicycle than to take a plane.
How much of your time do you work for Google? (directly or indirectly).
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www.executivewisdom.com
I welcome feedback, criticisms, ways to improve, etc. And don't spare the horses my ego can sustain constructive criticism. Just realize, I will have no idea what to do when you give advice and I will need to find someone who can help. I also may not even understand what you are telling me!
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Search Engine Optimization Forum
How To Improve Rankings When Site Owner Duplicates Their Own Web Site
A client asked me to build a simple web site that would offer plastic products for sale. Their parent company already has a website Minnesota Diversified Industries (MDI): Quality manufacturing of corrugated plastic products that performed poorly as a sales tool for his purposes and he wanted a separate site geared more toward the individual products with less emphasis on the company.
I suggested a new domain name PLastic Totes, Plastics Containers, Plastic Sheets, Corrugated Shipping Products, Plastic Decoys and Plastic Wildlife Blind Material. MDI Sells Plastic he agreed and we soon discovered that the parent comapnay already owned this name along with several others. After a bit of corporate wrangling, they agreed to give me an ftp location on their server to publish the site. I uploaded the site and immediately found it coming up as PLastic Totes, Plastics Containers, Plastic Sheets, Corrugated Shipping Products, Plastic Decoys and Plastic Wildlife Blind Material. MDI Sells Plastic instead of .com
I was concerned, contacted the company etc... I'm not really sure why they did this, but initially the site came up well in searches and it did generate some sales traffic so there was no apparent problem. Now the search performance has dropped off and so have the sales calls. According to Google, (our site) mdiplastcs.com has no pages indexed and I see no indication that it's been crawled since I submitted the sitemap back in February.
Is it too early to be concerned? or is the duplicated site under the .org domain causing problems?
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Yahoo! Discussion Forum
Hand Jobs and Yahoo
Has anyone notice this happening to one of their websites in Yahoo before? Where their website is basically demoted by hand by a Yahoo engineer for any number of reasons?
I have seen it happen before with a past client. The client inter-linked multiple websites to heavily (in yahoo's opinion) and was "jobed". We communicated to them on fixes and then where back in. It seems to be happening to another client of mine, but as you know communicating with Yahoo is very difficult to do and I feel I was lucky last time to get that communication.
I am was just wondering if anyone else in the forum has went though this process with Yahoo?
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Search Engine Optimization Forum
Cloaking Pages to Reduce File Size for Spider size?
I am working with a client who has a large amount of content on his site. The site relies on javascript for alot of actions, so the programmer used the .htaccess file to redirect the spiders to a text only (with a little markup - and basic navigation)... The old page file size is around 10-30kb, while the new one is anywhere from 2-4 kb.
Possible disadvantage:
1) less content (no pictures - can't alt tag, less complex navigation - less linking)
2) possible cloaking penalties (very far fetched, they are highly indexed)
Possible advantages:
Easier search engine spidering due to faster page loads, and less non-text items to sift through (javascript has been scrapped. The javascript probably added the most issues).
I don't think the spiders have any problem with 20k file pages, or parsing large amounts of javascript... I would think that it would help to have what's in front of the users fed to the search engines as well. It adds more potential content, more links - and hence more keyword density.
I know, it's not about the spiders... but the bottom line is, are we making it easier for the search engine this way - or would rather see the whole kit and caboodle? Also, would there be any harm in suddenly changing that back to what the user sees as well?
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SES New York: Bill Tancer
Bill Tancer the General Manager of Global Research for Hitwise spoke with Mike McDonald at SES New York... |
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