OK...I'll kick off. I've been thinking of selling my blogsite - http://www.welcometowallyworld.com hosted through Squarespace.com It's two years old and gets 32,000 Uniques a month split evenly between Organic/Searchs/RSS The Search Engines seem to love it. I'm regularly placed at the top of Google pages. PR 5. I'm currently pulling around 3 bucks a day on Adsense plus Affiliate earnings. I was offered $1000 for it a week ago but I'm thinking it must be worth more. Have a look. Tell me you'll trade me a Porsche. Cheers, Malkie.

Being as the site to some extent is populated with IP that you do not own, nor have right to publish, you should have grabbed the $1,000.00

Most people value sites at 10 to 12 months revenue...

So if earn $100.00 per month then the asking or starting price would be approximately $1,000.00 to $1,200.00

It is the average price scale, however different circumstances and niches would dictate different pricing.

Be prepared to show verifiable proof of traffic, referrals, and revenues if you do decide to sell!

Peace

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thanks for the post, I always wondered what my site is worth. or at least a rough idea.

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thanks for the info SemAdvance

It also depends on the size. I've seem big sites sell for (annual profit * 5). Small sites seem to go for slightly over what they might make in a year.

It just depends if someone thinks they can flip the site and get more ad revenue, or if it's a group that is using it as investment, they want to make at least 15% per year or anything they acquire. That's where you start to see the price paid go up.

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Yikes, I just ran some numbers. If I had 32000 monthly uniques I'd be making $300+ out of Adsense. Unfortunately, I'm not quite attracting that amount of traffic.

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Andy Fletcher, not the famous one.

profit * 5 ???
hm
depends, because you can have a huge members list etc, and could be more that *5

Where did you get that calculation from ???? I get 32,000 uniques *per day* across several sites I own and I'm not making $300 in Adsense from 32K uniques?


btw, there is a pretty decent tool to value your site here...

dnScoop - Domain Name Value, History, Stats Tool and Forums

The site for sale here is PR5, has a load of backlinks (3209) and has quite a lot of pages indexed in the search engines.

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Er, from this bit in your post?

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Andy Fletcher, not the famous one.

Just a thought... if you're getting 32,000 uniques, with a click through rate of 7% on your ads, and an average payout of .24 cents per add, you'd be clearing more than $500.
I think you're underestimating your income or don't have the site optimized for ads.

A 7% CTR will more than likely get you banned from AdSense. That's 2240 clicks for 32,000 impressions. No matter how well optimized a site is, a CTR of higher than 3% is generally equated with click fraud and MFA sites.

At that rate, I would have made $1100 yesterday from my 64,549 impressions but I made $85.67 on 268 clicks with at .42% CTR (mind you, that's just my AdSense earnings).

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A 7% CTR will get you banned from Adsense?

I would say that's incorrect.

My Adsense CTR for a couple of sites.

DropShipping-Info 14.29%
ExpertSEOTips 6.45%

I've got 5 others hovering at 6% but you said 7%.. and I thought 6.45 might not make the grade.. but it's close enough for government work.

Also it should be noted I've seen others with higher than 20% CTR in their accounts.

Peace!

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I don't see anything in Google's rules that states a CTR of any certain percentage will get you banned.
I've got what I consider to be a high CTR on some of my sites and average to below average on others. It all depends on ad placement and the content on your site, as well as the quality of the ads you display.
Google's anti-fraud software and employees are sophisticated. I'm sure no one factor is used in determining fraudulent clicks.
By the way, listing your CTR with the name of your site WILL get you banned. According to Google's TOS, you may not disclose analytics like CTR.

Sem said that most people price a site by using 10 - 12 months of income.

That's way to simple if you ask me. There's more to take into account then just the income. You also have to figure in amount of time involved in keeping the site running and continuing the income, plus any change for growth (or decline) in income and how much time would be involved here... Also, are there any tangible assets, is the domain name a winning name with value?

In the real world, there's much more to it when it comes to valueing a business. The multiplyer ranges from 1.5 t0 3 x discretionary income (pretax income pre deduction income) plus the value of any tangible assets.

The web shouldn't be any different. If the site is selling goods and the goods go along with the sale, then they are counted as tangible assets, as is the domain name. Then there's the number of hours spent earning the income to take into advantage. Sites that require a lot of work by the buyer are going to be valued at much less then a site earning similiar amounts but requiring much less work.

A good example would be a site which earns 10,000.00 a year through memberships. Say the site was developed over a couple years, with more then 12 hours a day 6 days a week going into the site. Now, however, the site requires much less work, say only 5 hours a week, to keep the site running and updated on a timely basis.

This site is worth way more then just one years worth of income. The person buying it for that would definitly be would getting a real bargain!! They would make all their money back in one year and be making 10,000 a year thereafter with 5 hours a week invested (42.00 an hour). If you find that site, BUY IT! But you can bet it won't be coming up for sale at that price anytime soon.

Now, having said all that... if it's a new site built with a limited amount of information, offering nothing that can't be found elsewhere on the net, has a domain name that has a hyphen in it, that doesn't make sense, that's way long, that's spelled wrong, that's .net or .org, and was built just to put advertising on and sell, then It's probably not worth anything at all! I'm betting they'd be hard pressed to prove any income to even use to base the price on.

There are many things to take into account when selling a website. I'd say follow real life advice in selling a business when trying to value a serious web business.

And don't even try to use online, plug in the domain address, type sites. I used the one listed in this thread and it valued one of my websites at less then one month's income and another site at less then two month's income. I didn't even try my other sites. It was laughable!