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What is Search Engine Marketing?
What's the difference between Search Engine Marketing and Search Engine Optimization?
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SEM stands for Search Engine Marketing and SEO stands for Search Engine Optimization. SEO is a form of SEM and SEM is used for internet marketing for online advertising and product services.
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Search engine marketing is a kind of internet marketing which increases the visibility on search engines through the paid channel like Banner placements etc.
SEO is a part of SEM which works with keywords , meta tags etc. to increase the visibility. Become an Affiliate! |
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Search Engine Optimization is a method of Internet marketing with the purpose of increasing volume to a specific website utilizing a search engine. Search Engine Optimization thinks about what "normal" users are going to search in search engines and gears it towards the average person. Similar to Search Engine Marketing, Search Engine Optimization involves optimizing the HTML and site content to appear higher in a search result. Search Engine Optimization is a subset or type of Search Engine Marketing.
Search Engine Marketing is a method of internet marketing whose purpose is to increase visibility during search engine queries. You can do this by selectively choosing the HTML and website content in order to appear higher in a particular search result. Search Engine Marketing are short texts that appear along the side of a search result. They are referred to as "sponsored links" or "sponsored results." |
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Actually SEO pertains to methods used to make your URLs rank better in the organic (free) search engine results.
SEM pertains to ANY type of marketing that involves getting traffic from search engines - SEO traffic and paid traffic. Buying Google Adwords ads is an example of SEM but is NOT SEO. Buying display/banner ad placements on the home page of Yahoo! or financial section of Yahoo! is an example of SEM but is NOT SEO. SEO is a subset of SEM. All SEO is also SEM. All SEM is NOT SEO. |
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I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
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SEM is ways of promoting sites SEO and PPC are both SEM.
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