Hey all,

I'm creating a section on my site for resources of news and advice related to the products my site sells. Also I am creating a banner for people who may want to add our site to their links page, however we're not making it a requirement.

Basically what I want to know is what is the best way to optimize the banner link code that would offer the most benefit to my site SEO wise if/when we do get a link from another site.

You will not find very many people who will voluntarily add a banner ad to their site, unless there is a commission or some compensation involved. It is much easier for people to add a text link if they like your site.

As far as SEO goes, make sure to use a direct hyperlink and place your keywords in an ALT attribute. A simple text link with keywords in the hyperlink is best, but if you are going to use an image, use the ALT attribute for the keywords. Using keywords that describe your offering is better than using the company or web site name.

Use an actual URL for the hyperlink. Do not add a code or attribute to the URL to identify the source. With direct hyperlinks that creates duplicate content URLs. You want one and only one URL to represent each page in your site.

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i agree a banner link is rare to get... ( offer a text link in addition) but if they do use your banner, describe your site as well as you can with the alt tags and be sure to optimize your banner's size so that no one changes their mine,