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The question does not make sense to me.
There's no distinction such as SEO keywords and people keywords. Keywords are JUST keywords, words used BY PEOPLE (and not by search engines) and searching what they want. There are tools such as Google Keyword Tool (search it in Google, I'm in lazy mood to make it a hyperlink) that you can use to know what keywords people frequently use. Targetting these keywords should be part of your SEO effort.
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Yes use keyword software such as the Google Adwords keyword tool. The trick is finding the right level keyword that you have the resources & time to target. If you are having troubles currently, try targeting some lower volume keywords that appear to be less competitive. To improve click thru rates you could add 2 or 3 selling type keywords after your main keyword in the title.
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The basic principle is: you create a page title something like " LONG LEGS " you fill this page with interesting content, It can be about chances of the longest legs winning a cross country race - or even about how often short legs wins the race. ( It can be about miniskirts - another page) Basically this is a people page. It is informative, humorous, the sort of page that people enjoy visiting. you can even throw in fat legs for fun. You can place this page anywhere on the net where it will get traffic. (article submissions even) or your own blog. You might even find a friendly webmaster to host the page on a similar site to yours. If you place a text link to your site - the words in the text will inform search engines about the topic of your site - you could for instance use a text link lovely long legs One page will not be enough - But there will be a certain number of text links that sets the trigger. If you target three word searches. results will be easier to get than single word searches. One morning you will check your stats page and google will have sent you a visitor that requested a search for Lovely long legs Keep doing this . . forever and ever with different keywords to get best results.
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In theory your SEO keyword research should be finding out what people really search for.... so the question does sound like a loaded question
Another source of keywords, is Google Analytics (or whatever web analytics software you're using) find the keywords that you're being found for, and which pages you're being found for those keywords. This is an opportunity to build those pages / keywords up the rankings for keywords that people are really searching for. |
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go to the google keyword tool or any one of your choice(yahoo, wordtracker, anything) then type in the broadest of your keywords, dogs, make money, internet marketing, etc and then just look through the keywords and you are going to have to tell which ones are people friendly or not.
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You can actually use Analytics to determine what keywords to target. For example, you see many people arriving through your site by searching keyword1, keyword2 and keyword3, but the thing is, those keywords are mentioned only in your blog on the passing but are never the main subjects of any of your post. As a result, several visitors quickly click the back button. This can give you the idea that maybe, you should write posts with more focus on keyword1, keyword2 and keyword3.
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In the above example, your title element may be <title>keyword4 - keyword5</title> but you NEVER get traffic from keyword4 and keyword5 because they are WAY too competitive or perhaps no one ever searches for those keywords. If you notice that page is already getting traffic from keyword1, keyword2, keyword3 almost exclusively even without you specifically targeting them then you might want to consider changing your <title> to something like <title>keyword1 - keyword2 - keyword3</title> (if they are very similar) as well as changing other on-page elements like <h1> and <h2>s to target keyword1, keyword2, keyword3. Perhaps you were targeting the wrong keywords all along on that particular page. The Google external adwords tool is a great resource for doing keyword analysis. It can help with keyword suggestion by pointing it to a URL on your site or copying a blob of text in for which you're trying to decide on what keywords to target. It can also be used before you even write a line of content to simply get suggestions on keywords related to a topic you're considering and the associated US and Global search volumes for each (I recommend setting the Match Type dropdown to EXACT). Combine this with searches at Google for each of the suggested keyword phrases in quotes ("keyword phrase") and searches with intitle with the keyword phrase in quotes (intitle:"keyword phrase") and noting the number of results returned to determine how competitive the phrase is, and you'll have a pretty good idea of which keywords to target. Your looking for phrases with very little competition, but which get a decent amount of search volume. IMO having a page rank well for a keyword phrase that get's 10 searches per month is FAR better than having a page that doesn't rank well at all but gets millions of searches per month. 10 extra unique visitors per month (which you might get from the first page) is FAR better than zero unique visitors per month (which you're likely to get if you not on page 1 or 2 for the second page targeting the competitive phrase). Last edited by Canonical; 10-05-2009 at 12:43 PM. |
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It's worthwhile to hold the attention of these people by writing articles focusing on the details of these keywords.
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