I have been a long time listener to SEO 101, and it has been very helpful for me - even when it covers stuff I already know - it is sometimes useful to have a refresher course...

Anyway, this question is for Brian...

Without giving and trade secrets away, can you give me some advice (general or PPC related) on running a new campaign I am in the process of setting up for a local Power Tool supplier (In Northern Ireland).

I don't expect you to give away anything top secret, but any thoughts at all from the best Power Tool SEO in the world would be greatly appreciated !

Thanks.

Here is a link to the (oscommerce) web site:-

http://www.raygrahams.com/catalog/

And before anyone suggests ditching oscommerce - this is not an option at present....

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Irish Wallpaper/Photos/Desktop Backgrounds|PPC NI| Google Advertising Professional

To answer my own question in part (picking up on something I heard on one of the SEO101 podcasts from Brian) - implementing an automated feed to Google Product Search is definitely worth doing!

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Irish Wallpaper/Photos/Desktop Backgrounds|PPC NI| Google Advertising Professional