Keyword(s) at End of Page Good for SEO?

[zycon5000]

I've run the Web CEO program to analyze our website. One of the "Optimization Advice" points that got produced was "Your keyword is not present at the end of your page. Your page will be more relevant if your keyword appears at the end of the visible text. To achieve this, put your keyword in the last 50 words of your copy." I've never seen this before when studying about SEO practices, and unless I didn't quite search the right thing, Google didn't return any results that proves or disproves this fact Web CEO is dishing out.

Has anyone heard that it is good SEO practice to specifically include your keywords at the end of the page? I thought the rule of thumb was just to have it spread throughout, but words near the top of the page have more relevance and importance.

[keyon]

Yes - everything I've collected about keyword optimization includes some mention of placing keywords somewhere in the last paragraph. I don't have any data to support whether this works or not - but I do it anyway.

[morestar]

I agree as well. The last paragraph is the closing paragraph and if you add the keywords in the last sentence it's even better because it clarifies that the article/copy was indeed about those keywords.

Bad Copy.

I love blue socks. The reason I love blue socks is because the color makes my pale feet look tanned. I've tried for years to find a nice pair of blue socks at walmart but they suck so I went to the Roots store.

While at the roots store, I saw piles upon piles of blue socks. I couldn't believe my eyes. I was so happy that I spent most of my savings on getting almost all the blue socks I could find in the store. Thank god for Roots and thank god for those blue socks.

So now my friends can't tell how pale my feet really are cause I dumped all those red socks in the garbage.

I'm sure you can see my point...

[james113]

In my experience, placing the keywords at the end of the page does not make or break an SEO campaign. Your main focus should be your users. If it makes more sense to place red socks in the last sentence of your page about blue socks, then do it. There are plenty of other SEO techniques that can be implemented to achieve rankings for any given search term.

[morestar]

Originally Posted by james113

In my experience, placing the keywords at the end of the page does not make or break an SEO campaign. Your main focus should be your users. If it makes more sense to place red socks in the last sentence of your page about blue socks, then do it. There are plenty of other SEO techniques that can be implemented to achieve rankings for any given search term.

Well I will agree that users should be taken into consideration but man, there's a nice fine line here when it comes to add or not to add keywords at the end of a page for seo purposes...

SEO is not bad, SEO is good and if you have good content you want your users to find your content so be crafty in your writing - why not?

you're right if it makes more sense to add red socks at the end then do it but why NOT have the presence of mind to enhance the sentence as well? maybe by adding the red socks -keyword and also the blue socks keyword? writing is an art. Good articles get read. (I'm not a writing artist by any means)

Yes there are plenty of other SEO techniques one could use and why not use them all when they come to mind or if you can remember them? Tell me why not?

If SEO copywriting is your full-time job you might want to use all the seo techniques at your disposal to get your article linked to and liked and no one really knows for sure weather it's affective SEO to place your keywords at the end of a page but I say if you're gut tells you it makes sense then go with it. Test it and go with it again.

[zycon5000]

So basically it seems to "make sense" to do it for the flow of the page and such, but conclusively, there doesn't appear to be proof that what Web CEO suggests should be followed. I'm curious where the developers of Web CEO (and probably other SEO programs like WPG) got their information from.

[morestar]

Hey zycon (nice to meet you)...

Curious, what made you craft your signature sentence the way it is - long sentence with keyword anchor text at the end - two of them...

What was your reasoning?

[zycon5000]

Most people just include three separate links. We only have the one site, Zycon, The Search Engine for Manufacturers - CNC Machining, Plastic Molding, Aluminum Extrusions, Metal Stamping, and More. The abrasives and valves links go to the categories on the Zycon site. I crafted the sentence like that because (1) it gets the link text in there for two important categories on our site, and (2) it sounds good, kinda like an ad that says from A to Z, but in this case, it's abrasives to valves. Yes, we could have technically (and grammatically) used "zippers", but we're more concerned with valves, rather than zippers. Could I have said "Zycon", "Abrasive Manufacturers", and "Valve Manufacturers" and just included those three links without a sentence? Sure... But to those who may be interested in what Zycon is, the fact that those three links are in a sentence help give a general idea. Other than that, really no reason why the signature is worded as such.

[morestar]

Well that was the reason...to give the person viewing the sentence an idea of what those are.

I just thought it was interesting that you had your keywords at the end of the page and made them links as well...I guess we can safely assume that you went with your gut on crafting that sentence and to you it makes sense to do it that way...

[innominds]

As per SEO, it is always better to include keyword in the first and the last 50 words of the web page. It doesn't do any harm. But as always said, content should be written keeping the visitors in mind.