Search engine optimision. is it necessary or not? write your openion

[ganeshgiri]

My Openion! yes
Why?
because

Search Engine Optimization, is sorely misunderstood for the most part by Internet Marketers. They think this is stuff for 'geeks only', but in reality, you should really LOVE these 3 words. You see, a properly optimized website, is like a magnet to search engines and attracts website visitors the same way moths are attracted to a light bulb on a dark night, and this sort of traffic that you get from the Search Engines is called "Organic Search Engine Traffic".

Organic Search Engine Traffic is simply put, "Type-In Traffic". People arrive at your website because they typed in a keyword or a phrase that is relevant to your website, and because your site had proper optimization, your site shows up in the first few positions of the search results and gets the click-thru from the searcher

[Crispy Beef]

One thing to note is that the vast majority of people think that the SEO game is very easy. In my experience you get clients complaining about their site not being number one in Google after a couple of weeks after going live. One sorely missed point is also off-line marketing, it should go hand in hand with proper SEO.

[ChiefLee]

Of course it's necessary. At least it is if you want to drive organic traffic. Are you really asking?

[Tubby]

ganeshgiri said;
"same way moths are attracted to a light bulb on a dark night"

this moths comparison really does need updating (it is tired)

a little bit fresher. might be . .

"same way male eyeballs are attracted to long legs wearing a red miniskirt."

nobody likes to read what they read last week.

[MrGamm]

It is an over-saturated market thus I believe it has lost all meaning. It is an intellectual exercise which does nothing more but supplement the traditional skills of programming, marketing and copywriting.

Seo on it's own (as in a service pitched externally to third party clients) is just not necessary. The returns are too small for a Mom and Pop to accept it as the sole service being provided. It detracts from the more important aspects of traditional skills.

Add to the fact that if you do not have 3 years professional experience in each of the traditional skills mentioned along with things like business networking, design, multi-media, usability, whatever you want to call it really... Then the seo service in question 99 out of 100 times is worthless.

[Feydakin]

I agree.. Everyone should stop doing SEO.. Especially if you are in the same markets I am..

[MrGamm]

I almost agree with you...

I don't think I have had a single client ask me for SEO services ever... (Give or take a few clients who wanted me to stuff titles with keywords...)

When I say SEO has lost all meaning... I also mean that clients are not interested in intellectual exercise, theory or the tools or even the techniques you use to perform your craft. They just want results.

Seo has lost all meaning as far as a product, or even a technique if you ask me...

[janeth]

Originally Posted by ganeshgiri

My Openion! yes
Why?
because

Search Engine Optimization, is sorely misunderstood for the most part by Internet Marketers. They think this is stuff for 'geeks only', but in reality, you should really LOVE these 3 words. You see, a properly optimized website, is like a magnet to search engines and attracts website visitors the same way moths are attracted to a light bulb on a dark night, and this sort of traffic that you get from the Search Engines is called "Organic Search Engine Traffic".

Organic Search Engine Traffic is simply put, "Type-In Traffic". People arrive at your website because they typed in a keyword or a phrase that is relevant to your website, and because your site had proper optimization, your site shows up in the first few positions of the search results and gets the click-thru from the searcher

The real problem is the lack of understanding from the people doing SEO.

There is a lot more to optimizing your site than just on site tweaking and it is nothing like turning a light on and waiting for the moths to show up.

It’s a constant battle, that in order to win you have to rank for thousands and thousands of keywords.
Always testing to see which design will convert the most traffic.

Competing against tens or hundreds or even thousands of websites, all doing the same thing that you are doing.

Always needing to read and study every paper we can find about the algo and ranking. While having to sort through misleading post from people that pretend to be SEO’s and create threads that barley touches on the basics of SEO.

[MrGamm]

While having to sort through misleading post from people that pretend to be SEO’s

That's the problem... nobody is pretending...

As in... you might as well call an seo a webmaster... and even if they don't call themselves an seo... they are... because there is nothing "definitive" about seo or the techniques... it's entirely generalized and alot of common sense... nothing more than a mental exercise of any of the traditional trades... an seo is basically a webmaster who cares about getting traffic or in many peoples case, sales...

[shakir]

well said... no SEo nobody knows the site... Now SEo became very important for SE to rank well.... also to present it professionelly....

[Crispy Beef]

Personally I think it's very easy to define the phrase SEO and what somebody offering it should be doing. If they are guaranteeing good rankings in a few weeks without some hard work then they - in my opinion - aren't anything to do with true SEO.

For proper rankings you have to research your target market, know your keywords, find similar sites and link with them, one of the most important aspects of any web marketing is your content, if you have great content then people will link with you. Getting quality one-way links from sites that are related to your content will improve your rankings no end, good one-way links are like gold dust. People these days also seem to overlook how well three way linking can work for them, but like most things you have to put in the effort to see the returns.

[SunstarShop]

I think SEO is very important! Some people misunderstanding SEO, think it as the the quick way of get traffic, but i think it is a long way job, we must work hard on it, and must insist on it！

[gauravgr8]

Well Nice thread

What today's Trend and Culture iN Internet Line is that USer is now more modified compare to the earlier one . As many tools and features alloted by search engine and the Ratio of the competition of online business is now like a Honey Bee Nest where One queen( Search Engine ) Evaluate and rule the Sites .

And SEO is the Very slow and tricky Dose which need lots of wound of Patience and Dedication which nowadays no costumer having this ...

So in my opinion SEO is required but the way people demand and think It's like getting a Instant Jackpot.

[Janna122003]

Search engine optimization is necessary to get long term results and traffic.

[angilina]

Originally Posted by ganeshgiri

My Openion! yes
Why?
because

Search Engine Optimization, is sorely misunderstood for the most part by Internet Marketers. They think this is stuff for 'geeks only', but in reality, you should really LOVE these 3 words. You see, a properly optimized website, is like a magnet to search engines and attracts website visitors the same way moths are attracted to a light bulb on a dark night, and this sort of traffic that you get from the Search Engines is called "Organic Search Engine Traffic".

Organic Search Engine Traffic is simply put, "Type-In Traffic". People arrive at your website because they typed in a keyword or a phrase that is relevant to your website, and because your site had proper optimization, your site shows up in the first few positions of the search results and gets the click-thru from the searcher

I think that SEO is a must thing to do. For me, SEO simply means to make our site in perfect shape for both the users and for SE bots. So that everybody can access the site without any problem.

Adding quality content is also a part of SEO which I think is a must thing.

[Loft Conversions]

Everyone knows about SEO these days and everyone knows the basics. To get ahead you need to go back to basics - create a great website with great content that users/customers find interesting or useful. So SEO is essential in the sense that its important to get the basics right, but that last 20% of SEO is 80% of the effort, that effort is better spent developing the site. If you have a good site it will promote itself.

[freeleads2]

I believe that catch to SEO is that there is no catch. Have a real site, with quality relevant content that provides value and the search engines will find you. I have stopped trying to trick the search engines a long time ago.

[Webnauts]

SEO may help you get traffic, but cannot guarantee conversions. Therefore SEO alone is not the one and only solution for online marketing and increasing revenues.