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Now some quick things you can do for your site is determine which keywords you would like to be on the top of serps for and put them in the google adwords system here>
https://adwords.google.com/select/KeywordToolExternal
When you decide which keywords you would like to optimize your website for the next step is to place the keywords within your title h1-4 tags. You should also have around a 7% density within the content of your website. For example right now the keywords I have been attempting to gain a higher position in the serps is make money free and I have placed them in all my headings and frequently throughout your website.
The next step is to anchor your keywords into the text in hyper links. This should be done external as well as internal. So rather than using home or index on your navigation place the main keywords to your site. You should also do this when placing links outside your website. For example rather than doing>
a href="http://makemoneyfree.comuv.com">http://makemoneyfree.comuv.com</a
you should do:
a href="http://makemoneyfree.comuv.com">Make Money Free</a or Make Money Online or any keywords that releates directly to your site and you are attempting to raise in the serps for.
This will help you raise within the serps for certain keywords. Now I have been asked several times "How does this site rank so well with x amount of links" you need to do two things. First go to their site click view source then look at the density of keywords throughout their site and try to match it or go a little higher. The second thing you should do is go to yahoo and type link:
www.competitorssite.com and see who is linking to their website. As you scroll down the sites and attempt to comment on the blogs the site is getting a link from, exchange links with the websites they exchanged with, and submit to the directories they are listed in as well as the social bookmarking sites your competitor has used. Do this then one up him finding diffrent and more links you will rise above. One thing remember if your new the players on the top of the niche have been around for a while and have earned their position if you want to compete you will have to work just as hard as they do and once you think you have done enough your not even close. Anyway this is some basic things you can do when optimizing your site I wish you all the best of luck!!