Quote:
|
I see (positiontech) have a new price structure which includes a charge per clicks.
|
Quote:
|
Lycos is charging $38 to submit to both FAST and Inktomi, unlike positiontech.
|
Hi aallc,
Your concern stikes a resonant chord here, for sure. I am spending today asking, "And
then what?" I just looked at the Lycos inclusion page, and I at least do not see a
blatant ppc implication there. I do see "annual setup fee" as well as "flat fee guarantees inclusion for one full year." But to what extent is it really operable?
The dominoes started to fall when my eyes riveted on the "Inktomi" in your message. Yesterday I received a newsletter from AlltheWeb, written by Pandia.com and entitled "The death of AltaVista and AlltheWeb." Translation: Their purchaser, Yahoo, will end development but keep the sites. Now, as I understand it, the new Yahoo search will not use Inktomi per se, but rather Inktomi
technology. OK so far. And I notice announcements on their sites that Inktomi, AltaVista and AlltheWeb have shut down their sign-ups and now point everyone to Overture. Well, OK... Momma Bear is now orchestrating them all.
The question of interest becomes how that one operates. Overture's Search Submit (tm) costs USD $49 per year for the first URL. Then $0.30 ppc (unless you qualify for $0.15). Assume you deposit $50. At $0.30 ppc you're allowed 166 site visitors. Let's assume yours is a very small site, with only a dozen visitors per day coming through them. $50 gives about two weeks' coverage. $25/week. That means $25x52 = $1,300 + $49 = $1,349 cost per year.
Now, assume one sales inquiry for every 10 visitors -- that's $3 per inquiry. And if you convert one sale for every 10 inquiries, then that comes to $30 cost per sale.
...Not a problem if you're selling boats, but a very real problem if you're selling afternoon boat rides.
So now I
also want to know... what does Lycos' $38 fee
really buy? Is this the whole story? Is there no ppc for an Inktomi listing if you go through Lycos instead of Overture?
It maketh not much sense.
Hal