I would tend to agree with your friends advice personally. you have 12 links on the page, seven link out to friends or partners.
so 7/12 of your available pagerank leaves your site instead of being directed into your inner pages, eveningwear, posh frocks etc which im assuming you'd like to rank too? not ideal IMO.
nearly all the sites you link out to have higher
PR than you and hence don't need your help anyway, personally i would be thinking about nofollowing those links.
...expect that will cause ructions round here though
