SERP and Google

[highpowersites]

Hi everyone:

I have been working on SEO for a few of our websites over the years and have had great sucess. One of our websites has been on the first page of Google for some very competitive keywords for a long time. For our best keyword we have been in the number 3 spot on Google for many many months. Lately, I have seen it drop to 5 or 6 and then back up to 3 or 4 but it keeops changing. Then, 2 days ago it went to 8, then back to 6, now it is at number 7 spot. I have never seen so much fluctuation ever. It changes daily. Is there something going on with Google that I am not aware of?

This site is number three for allinanchor for this keyword. It should be higher than number 7.

Thanks for the help,
Scott

[inertia]

Theres a thread here thats all about this:

Google SERP ripples are now continuous waves

[caravan]

I've noticed this over recent times. Yesterday I ran a search for one of your target terms and noted it's position. Literally 10 minutes later I ran the same search again and found the position had changed by about 30 places. This is making it very tricky for SEO's to accurately monitor positions in the SERP's when they seem to be so erratic.

[watto]

I am also experiencing the same issues. Google is really cracking down on pr sculpting and other red flag issues. Make sure your pages are clean and google friendly.

Regards

watto

[highpowersites]

Thanks guys!

However, why do the top 3 sites never change? Some of them are not even any good when it comes to our best keyword. I see sites that are not nearly as established, not optimized etc... that hold great postions.

What's up with that?

Scott

[Peter (IMC)]

Originally Posted by highpowersites

Thanks guys!

However, why do the top 3 sites never change? Some of them are not even any good when it comes to our best keyword. I see sites that are not nearly as established, not optimized etc... that hold great postions.

What's up with that?

Scott

Older sites? More stable back links, etc.

[tombstoneweb]

I have noticed the exact same thing. I will do a search for my main keywords (tombstone arizona) and in the morning, I'm at #4 and by the evening it is at #9. I don't see any rhyme or reason for it.

[SemAdvance]

Odd my sites never move from # 1 positions.....though forbes.com gave one of them a run for a month or two moving one of my sites to # 2 position but thats not a bad spot either and hey it's little ole me against Forbes so thats always good for the ego....

There is so much that many have no idea effects SERPs that most sites are going to move up and down in position for most of their existence.

If I am not mistaken it was termed 'everflux' a while back..

Anyway basically the web is a living breathing organism which is effected by links which can boost a sites ranking temporarily till Google scores the links and then the sites fall out of the rankings.

Its a loop hole many link spammers know still works.

In order for Google to be the most relevant search engine, when major news happens the news needs to be found in the top spots on Google ( think Myamer Cyclone China Earthquake Colorado Tornado).

For this to happen links must effect SERP almost immediately, and as such so to will link spam.

So what you are more than likely seeing is simple links moving sites up and down after Google scores them at a later date.

Remember - never build a business on a search engines whims!!

[incrediblehelp]

Might want to check this out:

http://www.jaankanellis.com/google-p...ogle-rankings/

[mightyword]

Originally Posted by tombstoneweb

I don't see any rhyme or reason for it.

i dont think we are supposed to be able to see how it works

[Peter (IMC)]

Originally Posted by incrediblehelp

Might want to check this out:

http://www.jaankanellis.com/google-p...ogle-rankings/

Jaan,

If that was the cause, wouldn't you expect that the rankings change when you hit the search button again? (like happens in the PPC results)

How come you have to wait hours or days before you see a new position? That doesn't indicate much previous query evidence.

What do you think?

[Peter (IMC)]

Originally Posted by mightyword

i dont think we are supposed to be able to see how it works

Well, I guess that's true, but that doesn't mean we´re suppose to ignore it.

[nuttakorn]

During this week, I saw the swing of SERPs , that I search several times per day that I see different result. Do they have big change of algorithms this day?

[Peter (IMC)]

Let me throw in another little hypothesis. If the positions change over the day then do you see the same positions at the same time of each day? In other words, if you see position 4 at 10 am, position 8 at 2 pm and position 6 and 6 pm, does that happen the next day too?

Could be they´re changing positions based on the hour of the day. An easy thing to test,..

[tomcatuk]

Originally Posted by Peter (IMC)

Let me throw in another little hypothesis. If the positions change over the day then do you see the same positions at the same time of each day? In other words, if you see position 4 at 10 am, position 8 at 2 pm and position 6 and 6 pm, does that happen the next day too?

Could be they´re changing positions based on the hour of the day. An easy thing to test,..

I'm seeing my site move from position 8 to position 11 (not good of course!) at various times, seemingly at random. Never thought to check on a timed basis - as my backlink profile shouldn't be changing all that much I'll be keeping an eye on that this week.