Quote:
Originally Posted by watto
So getting back to my original question, would I be better adding content to my site or my sites blog?
Regards
Pete
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I would say, "it depends". Clearly define your goals before you start either project. Are you looking for better search engine rankings? Are you looking for more conversions/sales? Are you looking to syndicate your content across other websites / platforms? Are you looking for prospects?
Blogs should be more personal and less sales oriented. It is less about selling and more about establishing creditability. Blogs should encourage reader comments and feedback. Blogs should be updated on a regular basis. Blogs generally exist to build a readership base or build a community of followers. If this doesn't sound like something for you, perhaps you should consider adding content to your website.
You could post walkthroughs, articles, guides, videos, etc. that relate to your business and may potentially help your website visitors. These are generally more static in nature (no feedback) but are easier to maintain.
Personally I would start by blogging. Make sure to encourage comments / feedback. By doing this you will learn about your readers, their interests, needs, and wants. From here you can branch out of your blog posts. Create articles, guides, walkthroughs, and other content on your website.