PolepositionSEO

[joe90]

One of my clients received an email from a company calling itself Pole Position SEO. As the company is not in the Google index, I thought it would be useful to provide some information about it for any prospective clients who have the mind to run a search on PolepositionSEO.

Points of note

The address used by the company is in Central London, but it's a virtual office:
Virtual Office Services London UK, Mail Forwarding & Phone Answering - W1 Office

The URL was only registered on March 17 2008:
Polepositionseo.com - Pole Position Seo

The domain is owned by this outfit:
Top 10 on Google, Yahoo, MSN


You may be amused to read the company's explanation of why it has no PageRank.


Here's the email. I'm sure it will provide its own points of interest, on which you may care to comment:

From: patricia@polepositionseo.com [mailto:info@polepositionseo.com]
Sent: 26 March 2008 17:10
To: xxx
Subject: Overview for www.xxx.com

Hello,

Firstly, let me introduce myself as a search consultant for PolePositionSEO.com.

I came across www.xxx.com today while looking for a website with unique content that would make a good candidate for better search engine rankings.

I’ve taken the liberty of performing a complimentary link analysis for you to check how well your site is doing at the moment in terms of inbound links, which are a critical component of good rankings on Google.

We've used 2 different link checks for your website - Google.com and Alltheweb.com. Here are your results:

· According to Google.com you have 15 incoming links
· According to Alltheweb.com you have 297 incoming links

[It's very common for a difference to show between these two numbers, I'll be happy to explain why if you wish to hear more]


The reason that having a decent number of links from other trusted websites is so important to search engines like Google is that they are a bit like votes for your site. The better your inbound link profile, the higher your website is likely to rank on Google and the more visitors / return on investment it will bring you.

To improve your link profile and have your website rank highly on the search engines for your keywords, we are able to offer you a search engine promotion service that sources links from other websites with a view to building your link authority. Additionally, and of equal importance, we will examine the architecture of your website and provide advice to ensure it is correctly set up for current search engine algorithms.

We aim to achieve Top 10 rankings for your website on the major search engines and back your results with our unique Performance Agreement that refunds your monthly payments should this target not be reached. Specifically:
We will work to achieve first page results for your website across the three most important search engines (Google, Yahoo, MSN).
The search terms we use will be chosen by you and designed to bring you the maximum level of purchase-motivated traffic possible.
If we can't achieve first page rankings for your site we will refund your money.
If we can't keep your website in the Top 10 we will refund your money.
No-one can promise Top 10 rankings with absolute certainty. What we are able to do is protect your investment.

We are confident our methods work because they are currently achieving first page results for many of our existing clients operating in some of the most competitive industries on the Internet. Our success rate for companies targeting difficult, high-volume search phrases is currently over 90%.

As our client, you will be kept fully updated on your campaign progress, with regular ranking reports that show you exactly how your search terms are doing on each of the search engines.

You will also have the benefit of having a personal search consultant assigned to look after your campaign. Your consultant will be in regular contact to discuss how your campaign is going and will be on-hand to answer your questions whenever they arise.

Providers of search engine marketing services are only as good as the results they achieve for their clients. I would encourage you to check the results we have achieved for our existing customers yourself and would be happy to provide you with a list of contact details so you can check their results and ask them about their general experience with us.

For more details on the service or to be put in touch with some of our existing clients, please call me on 0845 053 7325 (if phoning from outside UK please see below) or email sales@polepositionseo.com. Additional information can also be found at our website Polepositionseo.com.

Best Regards,

Patricia Durand
Search Consultant

26 York Street
London
W1U 6PZ
United Kingdom

Tel: 0845 053 7325 (from UK - Local Call Rate)
Tel: 1.866.341.7003 (from US and Canada - Toll Free)
Tel: 0044 208 8201458 (from the rest of the world)
Speak to someone on any of the above numbers 24 hrs/7 days
sales@polepositionseo.com
Polepositionseo.com

p.s. I have contacted you today following a search for websites that would be likely to benefit from our services. I have not stored your details on a list of any kind and this is a one-off communication.

[alhefner]

First of all, the material they provided reads as pretty honest marketing. They plainly state that they will strive to gain top 10 positioning and will refund fees if they are unable to do that. They also plainly state that there is never a solid guarantee of the top 10 rankings and seem to be willing to gamble the income even with that.

The web page you link to about their page rank is also straight forward. They plainly state that the purpose of that site is as a "business card" supporting their direct marketing campaign. There is nothing unusual at all in doing this! Many corporations do exactly the same thing.

Since the domain was ony registered 11 days ago, why would you expect it to be indexed by Google? Have they even submitted that site to any search engines since it is only there as a "business card"?

In short, I find little fault in the company's marketing efforts. Nor do I find fault in the fact that the parent company generated another website to support the direct marketing efforts.

[kevsta]

lol. one of my sites got this email. i composed the reply below for them. ( and the xxxx's are not kisses ) havent had a reply yet..

"hello Stephen

thanks for your email. may I ask did you actually look at the site or is this a mass email mailout?

Please do feel free to try the searches (links below) that www.domain.com has been optimised for.

(List of 5, - 3 x #1's, a #2 and a #3 with search appropriate links in email to click)

if you had actually looked at the site you would also see the link to our SEO Company XXX xxxx whom we are very happy with.

..Good luck with your SEO sales role

Kindest regards

xxxx

PS Some advice if I may? drop the "google links check" on your mailout it's laughable, even total SEO novices know the Google links: operator means nothing. "