SERPs Showing Keyworded URL

[SteveG]

I have been trying to find a way to have the search engines report my entire URL in the SERPs. My web site is intesiresources.com, but I want them to report the keyworded URL intesiresources.com/discprofile.aspx which is the URL address that is directed to.

Google and Yahoo do not show the long URL while MSN has started to show it in the SERPs. My sense is that it is important for me to have Google see the long URL since my competitors have "disc profile" or a derivitive of such highlighted in the SERPs. Is this important enough to jump through hoops to accomplish. Will getting Google and Yahoo to see and report the keyworded URL improve my ranking?

If you Google "disc profiles" you will see me at about #7 with the competitors above me that have those keywords in thier URL highlighted.

Any advice on how to accomplish this?

[crankydave]

If you're using a 301 from one URL to the other they'll figure it out rather quickly.

You'll likely find though, that you'll have a difficult time if you're doing or going to do any directory submissions because you'd be redirecting the root to a folder.

Dave

[SteveG]

I am using a 301 and its been since mid-December 2007 and it has not happened. The spiders from both Google and Yahoo! cache and visit my site at least one a week and still the SERPs only report intesiresources.com.

[wige]

From what I have seen, the search engines reserve the option to display what they consider the "preferred form" of a URL when they encounter a 301 or 302 redirect. This can be determined based on the algorithm, looking at which form of the URL is more in line with the user query, as well as looking at the link profile for the two URLs. If the shorter URL has more high-quality links, for example, it is possible the search engine would display that instead of the destination URL, based on the assumption that users prefer the shorter (and more linked) version.

[naman]

You should take the advantages of 301 redirection for this purpose. I'm also using this activity to redirect my URL from xyz.com/index.html to xvz.com, so this would also help you a lot.

[Conficio]

Most likely to get Google to turn into what you want, you need to get more links to the *.aspx page, that to the straight domain URL.

But does it matter? Google users will not care what the URL is, especially with garbage like .aspx or .php at the end. Most users are confused by those things. And Google has registered the "keyword" in the URL for indexing purposes.

Just my humble opinion.

K<o>