Quote:
Originally Posted by link.master
Hi Folks,
Happy New Year! Is it good to have one page website with tons of content or weather it is better to break up same content in different pages. Wating for your opinion on this issue.
Thanks,
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Lots of people have commented on the basis of usability rather than
SEO.
If your "tons of content" is on multiple topics, then break it up. If it's one long document covering multiple topics then its difficult for the search engines to correctly identify the thematic content of the page as it will lack focus.
Start by looking at the keywords people might use to search for the content on the page, then look at how you might break down the page to address each individual audience.
e.g. you might have a long document on say, employment rights, but people when searching will have more specific information needs like maternity pay, statutory holiday pay, maximum working hours, workplace bullying etc. All of these might be included in your "tons of content" document on employment rights, but because the theme of the page is very broad it probably won't rank well for these individual terms. Breaking each specific topic out into a separate page gives each page much more focus, which will help search engine rankings for the specific search terms, and probably be of more use to visitors looking for specific information.
Individual pages can all be logically linked for visitors to follow up related topics, and this also creates plenty of link text opportunities.
Finally, another problem with REALLY long documents is that robots might not be able to eat it all - there is a string length limit for most of them.