Copying content from own site

[kapur]

One of our clients has approx. 5 websites on India Tourism and every site has unique content. Now they want to develop 5 more website on India Tourism with almost same content which they have used in their previous sites, because there will be almost same tour packages which are there in the previous websites.

Now problem is if we use same content our site may go into google’s Supplemental Result. What is the best solution so that if we want to use same content our sites would not penalized. If we place link of the site from where we have copied the content/tour package would that be fine enough.Please suggest.

[arbie]

I do not know the SEO answer to the question you asked - but I have a slightly different slant on it.

Recently in one of their webmaster videos google indicated that they favour unique "value add" content over republishing of the same material. The reference that they were making was to server farms with 1000's of websites totalling 1000000's of pages that all had similar material and how they did not see this as adding value to a user's search.

Taking that a stage further - if the client wants to reuse the same content - what new are they saying? If they have nothing new to say - then do they need another site? Clearly their answer will be yes. In order (IMHO) for the second sites to have their own look and feel and their own unique net identity it is likely that graphics, colours etc will be different. Writing style is part of the brand too and I would argue that you need to tailor the text to the customer as well as the visuals.

If this is the case (which I think it is) your client would be mad to simply want to reuse the same content as they are unlikely to find a new market. No new market means no new cash. No new cash means the website was a waste of time!

I'll stress again - no expert here. But in old fashioned sales terms (works online as well as off I believe) - if you ain't get anything to say, don't say nuthin'!

[wwarobert]

if we place link of the site from where we have copied the content/tour package would that be fine enough.

I think it's not enough.
I don't know what type of content you talk about.

But maybe you can mixed that content, for intsance if it's list of products you can use another sort, or maybe you must create some additional (unique) content.

Think about redirect 301 and 2 different domains indicate the same website, unique parts of service for example header, footer etc. you can create in java script. In that case bot will see one site - user two different.

[incrediblehelp]

I guess the simple question kapur is why? Why do they want to do this? If it is help rankings then don't. If it is for another reason simple block these new websites from getting indexed by the search engines.

[Hiops]

I can't imagine the reason, why to duplicate their own content, but it could be the reason that nobody knows about, so it's better make it not crawled.

[kapur]

I guess the simple question kapur is why? Why do they want to do this? If it is help rankings then don't.

There will be same tour packages because they can’t have different packages for same places in all the sites but there will also be different states of India which might be different from other sites of their. Basically they want that they should have at least 10 different websites and they get them listed in all the search engines to get maximum returns.
Please advice what is the best possible solution.

[incrediblehelp]

Kapur I still don't understand what your trying to do. If the content is the same on multiple websites then these websites can be effected by the duplicate filter.

[factoring]

I could understand if the new websites were aimed at a different demographic then the previous. I wouldn't bother with the new sites, when that time and energy can be placed on the older sites.