How to Search Engine Optimize

[karenperalta]

Everybody: I did my SEO from the ground up. First, I hired someone back in the days when cloaking and cloning was all right. He cloned a doorway page and got me up there. Then I used an "in" I had with an SEO firm to write slightly improper but still socially and legally acceptable meta tags for me.

I learned how to rewrite my keywords and write new keyword, title, and other meta tags plus other special coding things I needed. None of this is now "illegal" stuff, as I quit the company that was cloning my website. There is no doorway page trip anymore; I'm legal and above board. No hidden text, no alt imagery with words in images, plenty of legal reciprocal links in my links section that are relevant to my own keywords and my business's thrust. Nothing is wrong so far as I can see.

My website is now in the first one to five results under all the keyword phrases that I need. I'm getting some pretty good business under those keyword phrases. Here comes my latest problem to solve: everybody is now using CSS.

Thanks to Cascading Style Sheets and the need to make my website C3 or whatever they call it compliant, I need to quit using MS Front Page 2003 (yes, unbelievably that is what I was using, and I was changing my site content daily with it all by myself) and use the new MS Expressions Web. No probglem. I have the money coming in and am able to buy a new copy of it and find out what's up.

But I'm scared CSS will mean I have to learn a lot of coding to keep my meta tags intact. It looks like nowadays what you do is refer to certain acts of coding instead of strict coding right there on the webpage. I wonder what the effect on my standing in the SERPs will be due to CSS. It looks like if I don't learn how to code using CSS, I won't be able to put my tags in the right way and keep my wonderful and tricky to gain SERPs standing.

What do you think? I'm all ears. Let me know. Thanks. Please write karenperalta41@msn.com if you feel like being my avatar for free. I don't know what I can do for you back, but I ghost write, copy edit, rewrite, write copy for websites and other businesses, and have been in business doing these things since 1980. Just let me know what you need.

Karen Peralta
Executive Director
Rainbow Writing, Inc.
www.rainbowriting.com

We do cheap freelance writing,
copy editing, ghost writing,
rewriting - whatever you need.

klp

[hhheng]

You are worried by using CSS will harm your SERPs, right? Don't worry too much about it, at least it will be ok for google, because google place more weight on off page opitmization.

I will suggest you use DreamWeaver, which will generate CSS code for you automatically. After that, you just extract that code and save to another file and then link back. It will not harm you anything.

[timmathews.com]

I have to agree. As long as you continue to have fresh, unique content and strive to gain more links back to your domian, you should be fine. Expression is a decent program. Dreamweaver is not bad, but there is a learning curve. Download the Expression web trial and install it. Heck, I used to use FP 2003 and wrote css with it!