Find out exactly what keywords to optimise for...

[gpconnelly]

You are researching keywords for SEO and everywhere you look “experts” direct you towards Wordtracker. Why? It’s not as if Wordtracker is free. It’s not as if we know where Wordtracker pulls it data from or how reliable that data is. It’s not as if Wordtracker can give you much concrete information on the search engine of choice for the majority of web users, Google.

Without resting too much on assumption, there is a way to find out what keywords your competition are targeting and what keywords they are neglecting: and, crucially, you can even find out how many people a day – exactly -- are searching for specific keywords! How? Use Adwords...

Adwords campaign history tells you just about everything you could possibly want to know. Sure, investment is required in terms of the time and costs of setting up and running your Adwords campaigns, but -- my God -- isn’t it worth it?

In return for that investment you get highly targeted traffic, immediately, and you get to put your finger right on the pulse of Google and find out how many people over a given time period are searching for what...

You also get amazingly accurate insight into what keywords your competition value and neglect. How? Simply, if it is costing you an arm and a leg to get your Adwords Ad on one of the top spots, you can safely assume your competition have also optimised very seriously for that keyword. Conversely, if it costs you 5 pence to get a top spot you can assume you have found a keyword that your competition have probably neglected in their SEO.

Don’t assume that keywords your competition neglect are not worth looking at. It might be the case that they aren’t but the only way to find out for sure is to find out for sure and you can do that by looking at your Adwords campaign history (taking account of impressions, etc).

So why doesn’t anybody recommend this? Why is this probably going to be the first time you have seen this approach in print? Why is it the first time I have seen it in print?

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