Keyword Search Differences in Google

[tomeast]

Can anyone shed some light on this for me please?
I have a site: www.southernpiling.co.uk
When searching in Google with the term 'piling sussex' the site comes in at position #1.
When using the search term 'piling' it doesn't even come back in the first 1000 sites.

Piling is not exactly a highly competitve keyword so does anyone have any idea why there is such a large difference in results between these two terms?
Thanks in advance,
Tom.

[dburdon]

Tom,

essentially your site suffers from 3 problems that may well be reducing your visibility in Google.

1. The home page is effectively a static splash page with very little content. Other pages on the site appear to have relevant content. Move some of this to the home page.

2. The site is only 18 months old. You could possibly be sandboxed for the term "piling". This would be the normal case for single words that have any real value on Google Adwords. Just sit tight and get items 1 and 3 on track.

3. Inbound links. Google doesn't record any. The ones recorded on Yahoo seem distinctly off topic. Build some quality inbound links. If they're from relevant sites even reciprocals will be ok.

[tomeast]

Thanks for those pointers.
I didn't realise about the sandbox for popular AdWords Keywords, that helps to explain what I'm seeing.
I have been working on the other two point for the past month but not got too far yet :(
The only links I've been adding have been from free directories.
I'll pull my finger out and hopefully get them sorted before the site comes out of the sandbox.
Thanks again for the advice,
Tom.