GOOG's Patents, Tool Bar Privacy Policy and Webmasters

[greeneagle]

Google’s Patents, Tool Bar Privacy Policy and Webmaster Realities:

We recently had a conversation on what we think the GOOG might be doing with this, that and especially the toolbar (even though it was somewhat off topic) and hardly anyone seemed to have read the GOOG’s Toolbar Privacy policies or recent patents, and much less understood them over here: http://www.webproworld.com/viewtopic.php?t=69201 .

The Toolbar Game:
http://www.google.com/support/toolbar/?quick=privacy :

It’s time we understood some of these Privacy issues, what they collect, and how they are used – IMO!

“The Google Toolbar automatically sends only standard, limited information to Google, which may be retained in Google's server logs. It does not send any information about the web pages you visit (e.g., the URL), unless you use Toolbar's advanced features.”

Information (Let’s get a real good grip here):

4. What are server logs?
Like most Web sites, our servers automatically record the page requests made when users visit our sites. These "server logs" typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.
Here is an example of a typical log entry where the search is for "cars", followed by a breakdown of its parts:
123.45.67.89 - 25/Mar/2003 10:15:32 - http://www.google.com/search?q=cars - Firefox 1.0.7; Windows NT 5.1 - 740674ce2123e969
• 123.45.67.89 is the Internet Protocol address assigned to the user by the user's ISP; depending on the user's service, a different address may be assigned to the user by their service provider each time they connect to the Internet;
• 25/Mar/2003 10:15:32 is the date and time of the query;
• http://www.google.com/search?q=cars is the requested URL, including the search query;
• Firefox 1.0.7; Windows NT 5.1 is the browser and operating system being used; and
• 740674ce2123a969 is the unique cookie ID assigned to this particular computer the first time it visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the computer since the last time s/he visited Google, then it will be the unique cookie ID assigned to the user the next time s/he visits Google from that particular computer).
5. What information does Google receive if I click on a link displayed on Google?
When you click on a link displayed on Google, the fact that you clicked on the link may be sent to Google. In this way, Google is able to record information about how you use our site and services.
We use this information to improve the quality of our services and for other business purposes. For example, Google can use this information to determine [bold]how often users are satisfied with the first result of a query and how often they proceed to later results[/bold]. Similarly, Google can use this information to determine how many times an advertisement is clicked in order to calculate how much the advertiser should be charged.

Creepers Jeepers, just how deep do we need to dissect the English Language to understand how far the game has gone?

IMO – Staying on top of expressed granted Patent Applications, combined with publicly stated privacy policies can sure cut down the necessity to make unnecessary tests as SEOs!

Let’s get it here. I am willing to review recently granted patents in combination with privacy statements. Let’s just cut the BS and get right to the game!

IMO – When the GOOG says; “Listen and Listen Again”, pairing up patents with Publicly Stated Privacy Policies all about our usage here….it might be a good idea to listen and not dismiss it as other participants ignorance.

Some things just don’t need to be tested anywhere, anytime by any self proclaimed SEO's, or anyone else!

Plain and Simple; “That’s the deal we are dealing in here!” – IMO.

Let’s get this aspect of the game sorted out, and understand the stage here!

Ken

[kgun]

Originally Posted by greeneagle

The advantage is that Google states what they do. There are a lot of inbuild variables (associative arrays) in PHP that tells much more about your tools and surfing habits than most of us can imagine. YourSite.com may not tell anything about what information you collect, use and how it is used.

What is Creepers Jeepers?

So you want a new patent discussion Ken? Then I want it moderated by Chris and / or Mike :-)

Agree. Testing may bring you to nowhere if you are misusing it or using it wrong. There are formal requirements that shall be used to statistical / empirical testing. Observation by the human eye is not equivalent to testing.

Relevant KW search on Google:

PHP's inbuilt variables

<digression since this thread is posted in the SEO forum>
If you spell inbuilt wrong, try this:

PHP's inbuild variables

And this thread is No 1

Manipulating images with code like PHP

on my SERP's in Norway. But there are only 12 results. So wrong spelling on the right forum may be good for SEO.
</digression>

[greeneagle]

Sorry kgun, I got it backwards. It should have been "Jeepers Creepers!"

Let's take this whole seeming inability or reluctance issue of not reviewing expressed "privacy issues" and how they relate with expressed approved patent statements as serious as they are, OK?

This is no "laughing matter"!

Thanks,

Ken

[kgun]

Originally Posted by greeneagle

Sorry kgun, I got it backwards. It should have been "Jeepers Creepers!"

Ken

Look at my edited post above. The digression. There are some low hanging fruit in SEO in wrong spelling :-)

[greeneagle]

Let me repeat:

This is no "Laughing Matter", kgun!

There's absolutely nothing "funny" about understanding the GOOG's "play" here!

Yeah, it's "funny" on one side, but it's damn sure not on the other!

Ken

[Webnauts]

Is there a problem here? Or did I miss something?

[greeneagle]

gawd, I hope not webnauts!

We are talking about some pretty serious issues here though, IMO.

Ken

[kgun]

No problem at all. It is an important subject.

[Webnauts]

Great! Then I misunderstood something. So lets go for it.

[Webnauts]

I guess I have a bit of language understanding barriers. Is the topic about misspelled words and SEO?

[kgun]

Originally Posted by Webnauts

I guess I have a bit of language understanding barriers. Is the topic about misspelled words and SEO?

No, John that was a digression. It is about:

GOOG's Patents, Tool Bar Privacy Policy and Webmasters

as far as I have understood.

This

Google's new toolbar and Google desktop

thread is related, though.

[greeneagle]

webnauts,

No, it's all about the GOOG's patents, how they relate to "crisp" related declarations in publicly declared "gotch-ya" type toolbar plays; "We are doing this and that now, here in our toolbar relations with everyone, and guess what; ""These elements may play into our algs now"".

It's all about how they are doing it in the here and now and why.. as well of course, how it might tie into the algs in the process.

"No problem guys, we didn't fool anyone here, all you gotta do is read here: (posted above).

And then we are going to play that out further into useless testing excercizes, if we can get there, or do we even need to?

Let's just go back to the first step and discuss the multifaceted privacy policy issue there, and what's involved.

Who knows, maybe we can move on along from there and also talk about and even "transgress" on real facts and "plays" as far as frequency of visits and time visited "there", plays in.

By no way have these "alg denominators" been discounted or played in or out, in consideration of recent patent verbiage or another play here, that I have seen - IMO!

Let's just "slice and dice" it and see where it goes, OK?

Ken

[Webnauts]

So we have a duplicated thread. ;)

[kgun]

John,

Absolutely not. Kens topic / subject is much broader.

[greeneagle]

Not at all webnauts!

We haven't encroached or seem to even want to review or understand what's involved in Tool Bar Privacy Policies or how they relate to recent public patent declarations over there.

IMO - It needs to be a "Break Out Thread" here. We are just not "doing it" over there.

This thread needs a fairly substantial voice, on its own. IMO - There's a lot more to present in this thread than that one can handle now.

Let's try and keep a focus on 2 issues we didn't deal with well over there, and how they relate to each other:

1. The GOOG's stark statements about how they are realizing value from the toolbar in their privacy statements.

2. The GOOG's stark patent declarations agreeing completely with their privacy statements.

Can we handle just those 2 issues for a few moments here?

Ken

[greeneagle]

I must confess, I am getting a little "riled" here. Surely, I am not the only one reading toolbar privacy statements and granted patent claims in a sea of self proclaimed SEO's here am I?

Let's hear from someone else.

Speak to us here, let's hear something real. I know I am going to hear something besides: "Let's test Socializing Links."

Let's look at something real like: "number of visits and time spent there". Let's take that one step further and look at how those play out in general reletavity alg numbers. Let's don't forget both IBLs and OBLs in that "General Relativity Alg" now! Is that too far out there for some?

I agree, WW2 was faught, and we don't need to re-validate it.

Ken

[kgun]

A little sidenote. Today when I logged into my computer I got a message:

Java Runtime Environment, want to update? Then during installation:

"J2SE Runtime Environment 5.0 Update 9 - Google

Google Desktop.

Install a free program with the Java Runtime Environment.

By installing this application you agree to the appropriate use and privacy policy. You can remove this application at any time."

Google is everywhere.

[southplatte]

Originally Posted by kgun

Google is everywhere.

You have just made the understatement of the past 5 years kgun.

Buy a new Dell, you get the Toolbar and Desktop installed. The first thing we do is remove them over privacy concerns in our enterprise.