Should content of the landing page be limited to 1 page?

[ashishdabas]

Hi everybody,

Should the content of the landing page (when a user clicks on an Ad) be limited to only one page or that landing page should also have more links to the related content or we should just add more content on that single landing page containing the keywords used in the ad.

Thanks

[khurramali]

IMO: the landing pages should be relevant to the add.

Each landing page can and should be optimized for the add that is being shown.

i do not think that other pages that link to that page should necessarily be related to the subject matter. But as a whole, the subject should be related, other wise the search engine might think of it as an affiliate network page.

You know there are people who generate traffic though PPC and sell it off for a profit to other networks.

The more relevant content you display on the landing page, the better it is. It will definately help you in lowering your cost per click for that perticular ad, according to the latest changes in Adwords.

[ashishdabas]

Thanks a lot!