Points in Hiring Your SEO Consultant

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Measuring the SEO capabilities of in-house individuals vs an outsourced/local SEO firm



The knowledge about SEO should always be broad and updated on the changes in the rules and format of search engines’ algorithms. In-house individuals will not be able to focus on current changes in search engines because their number one priority will be more about finding effective SEO strategies for the company.



On the other hand, outsourced and local SEO firms are both abreast on the changes made by search engines in their algorithms. They will initiate updated SEO techniques for their clients that will surely be friendly to search engines.



How much is the cost for such service?



It may seem that an in-house individual is cheaper than a SEO firm. According to Salary.com, the average cost of in-house individual would be $85,703 a year, which means $7,141.92 a month, or about $42 per hour. While the average cost of hiring a regular outsourced SEO firm is about $5,500-$35,000 for all SEO tasks in a span of time.



However, the catch here is that you have to wait for 3-6 months to see real SEO results done by your in-house individual. And presume on the third month their SEO results are undesirable, you would be losing $21,425.76 excluding the taxes and benefits. And if the same case will be applied to an outsourced SEO firm, you would spend only less than $10,000 based from the total amount of $35,000. And in most cases, you may even get all your money back.



Time is still money



SEO multi-tasking for an in-house individual is too much of a work load that their months of input are just a week for an outsourced SEO firm. It also makes a lot of sense that once your website start accumulating high volume of traffic in a short period of time, you also gain money ahead. Do you have to wait for months before you could reap your money?



Research and compare first



Before engaging into business with SEO experts, you have to know first the many advantages and disadvantages between an in-house and outsourced SEO. Most importantly, you have to know their backgrounds like their work/company portfolio, their past clients, their tools and materials, their knowledge about SEO, etc. Be sure you know all facts and figures first so as to save you from future headaches.

(original article from Jeff Beal of jazardezign.com)