Advanced SEO question - need help

[back in 52']

How exactly do I make a "spider food" directory where I can write seo articles that targets just one keyword phrase, competitive or not, and have that article give strength to another 'real' product page for that keyword.

The big question is how do I make this page so that the search engines index it 'invisibly' so when visitors type in the keyword I targeted on that article, they see my 'real' product page higher in the search engine results and not have my seo article show up on the results at all?

I'm trying to NOT have visitors go to my seo articles and not have these articles come up in the search results, but I want the search engines to index them and give strength to a 'real' page I want visitors to go to and get the 'real' page indexed higher up in the results.

For example, my main page I wan't visitors to see will be targeted for 'widgets' I'll make 3 seo articles targeting keywords: 'blue widgets' 'red widgets' and 'green widgets'. When someone types in 'blue widget' I want the search engines to have my 'widgets' page in the results and not my seo 'blue widgets' page.

What kind of link structure or what should I do to make the 'blue widget' seo article give strength to my 'widget' page for the keyword 'blue widgets'?

I hope this isn't too complicated a question.

Thanks,
B52

[tenkiya]

I don't see much of a market in widgets bro. If I were you, I'd be looking at selling 'the Web 2.0 experience, with drag n' drop AJAX social networking!'

Then the VC dudes might come by. Hire some fool to do the SEO.

[back in 52']

ooooooookaaay.. I don't really see how your 'experience' really helps me out or answers my questions. For anyone else who may not know, I am not selling widgets, I used widgets as an example.

Anyone who may give some positive and intelligent feedback, please feel free to do so.

[Chris]

it sounds kinda like a gateway page... here's a jill whalen quote from the linked article:

Creating gateway pages that are not linked to the rest of your site and don't provide important information about your site are not necessary, and may even harm your site's rankings.

The main thing typical gateway pages do is create clutter in the engines. What? A search engine optimization specialist who is worried about cluttering the engines? You bet!

[back in 52']

no, its not a gateway page, they are just multiple seo articles and they are linked to my site so visitors could actually find them if they looked, i did this so I wouldn't get the invisible link penalty.

[back in 52']

The pages I made are user friendly just in case they land on those pages, but like I mentioned above, I am just trying to strengthen my "widget" page with other seo pages, but I don't want the visitors to get on my seo pages, I just want my widgets page to rank high for the keyword my seo page is targeting. Each seo page targets just one keyword and that's it and I would like my 'widget' page to gain strength for those keywords and have the search engines give strength to my 'widget' page for those keywords so when a visitor types in those keywords, the search engine pulls up my 'widget' page.

The thing is, I have my 'widget' page optimized as much as I can get it and it wont go any higher in the search engine results. I was thinking of making other articles with widget keywords so i can get my widget page up higher, but I don't want my visitors to see the extra seo articles or have them show up in the search engines, just my 'widget' page.

What I am trying to figure out here is how exactly do I make these extra seo pages give strength to the 'widget' pages without making a mess on the search engines (I don't want the extra seo articles showing up on the search results, I want them to just give strength to my one main 'widget' page so it goes higher up in the results.) Is there a linking structure or something like that to do this? Making seperate directories?

I hope this sounds more clearly.

[kgun]

Do you mean internal linking on the site so that special pages shall be found easier? If so, write good content on different parts of the site with natural and relevant internal links pointing in the desired direction.

Then get some relevant IBL's with natural and relevant anchor text. Try to vary your description in a natural way.

Don't expect too much since you operate in one of the most competitive niches of one of the most competitive industries. Be patient.

[Chris]

Originally Posted by back in 52'

The pages I made are user friendly just in case they land on those pages, but like I mentioned above, I am just trying to strengthen my "widget" page with other seo pages, but I don't want the visitors to get on my seo pages, I just want my widgets page to rank high for the keyword my seo page is targeting. Each seo page targets just one keyword and that's it and I would like my 'widget' page to gain strength for those keywords and have the search engines give strength to my 'widget' page for those keywords so when a visitor types in those keywords, the search engine pulls up my 'widget' page.

ask yourself this question - would these pages exist, regardless of the content, if not for the benefit of the pages being referenced by them? no, probably not.

here's another definition that sounds awfully similar to yours:

What's a gateway page? It's a page specifically designed for submission to a search engine. The page is tuned with a specific set of keywords, boosting the chance that these keywords will be given a heavy weight.

Gateway pages don't need to fit within the normal structure of your site. Since they're used only to help people find your site, they will act only as entry points.

what you wrote earlier:

How exactly do I make a "spider food" directory where I can write seo articles that targets just one keyword phrase, competitive or not, and have that article give strength to another 'real' product page for that keyword.

The big question is how do I make this page so that the search engines index it 'invisibly' so when visitors type in the keyword I targeted on that article, they see my 'real' product page higher in the search engine results and not have my seo article show up on the results at all?

there are some definite similarities there, however, seeing how there are recommendations for and against using these pages, i'd still they can still be effective, as long as you don't incur the wrath of the search engines... good luck.

[Chris]

Originally Posted by kgun

Do you mean internal linking on the site so that special pages shall be found easier? If so, write good content on different parts of the site with natural and relevant internal links pointing in the desired direction.

no, he means developing a seperate page that refers to and links to one of his widget pages... this seperate page would then also target the same keyword or phrase being targeted by said widget page. it's playing off the algorithm that gives relevant links added weight.

[holyhttp]

Originally Posted by back in 52'

no, its not a gateway page, they are just multiple seo articles and they are linked to my site so visitors could actually find them if they looked, i did this so I wouldn't get the invisible link penalty.

There is only one "food" to be served and that the quality information you are providing not to spiders but actual visitors. They do not even have to "look", it should be easily accessible. If your information is relevant those visitors will stay longer and will eventually land in your "widgets" pages.
Please do not stand in the "grey" zone.

[SemAdvance]

Hi

This is easy to do as I have done here and I can tell you Jill Whalen doesn't know much about Google.

http://www.americas-diamonds.com is my partners website selling diamonds with very little content as you can see.

At the bottom of the main page is a 'News' link, click that and you will be brought to a index of other articles.
http://www.americas-diamonds.com/news.asp

Clicking any of the links takes you to an article page which refers to one of the main pages propping up each of the main pages.

This does work with Google and as done it appears to be for users as well as spiders.

Also the Index Page & Site are PR5 the 'News' page is a PR4 and the articles are each PR3 as should be with the method of interlinking I used.

In addition it is good if the pages rank well in any of the SERPS, as they will lead targeted visitors back to the main site.

Hope this helps

Peace

[Tom O'Leary]

One way to optimize your 'widget' site using articles (on a separate page) is to use the keywords as part of the hyperlinked text that directs visitors to the 'widget site'. For example, if your widget site is at www.widgetsr.us and your articles on a different page want to give weight to that site using keywords (cheap red widgets, big blue widgets, etc.), then structure your articles to include inbound links using those keywords: cheap red widgets

Inbound links using the keywords that you are competing for is one sure-fire way to strengthen your 'widget' page using another (beit a portal or gateway or blog). You might even put the keyword links in bold for extra credit.

All the best

Tom

[Chris]

back in 52'

a blog is a legitimate way to do what you are referring to... as long as the content is relevant and not existing as a keyphrase stuffed page (blogspam). write informative articles about your products (even if it is only 3 or 4 paragraphs) and then link to them. this is essentially free marketing for your own site and it is above the board. jmo.

[TrafficProducer]

Give them flys to eat:-

Google search for Spider Food

searchengineguide Your Site Map: Spider Food or Just A Light Snack?

[freehits]

As stated a blog is a good backend or content system to use for this.

I have one like this that I psted writing and articles to and then simple used a find and replace function to replace :

any instance of "widgets" with <a href=....."">widgets</a> leading back to the main site.

I used a seperate file to control what words are swicthed with what anchored versions, so I can add a word to be linked later and it applied to the whole blog and all the articles.

[ron angel]

Originally Posted by back in 52'

How exactly do I make a "spider food" directory where I can write seo articles that targets just one keyword phrase, competitive or not, and have that article give strength to another 'real' product page for that keyword.

The big question is how do I make this page so that the search engines index it 'invisibly' so when visitors type in the keyword I targeted on that article, they see my 'real' product page higher in the search engine results and not have my seo article show up on the results at all?

I'm trying to NOT have visitors go to my seo articles and not have these articles come up in the search results, but I want the search engines to index them and give strength to a 'real' page I want visitors to go to and get the 'real' page indexed higher up in the results.

For example, my main page I wan't visitors to see will be targeted for 'widgets' I'll make 3 seo articles targeting keywords: 'blue widgets' 'red widgets' and 'green widgets'. When someone types in 'blue widget' I want the search engines to have my 'widgets' page in the results and not my seo 'blue widgets' page.

What kind of link structure or what should I do to make the 'blue widget' seo article give strength to my 'widget' page for the keyword 'blue widgets'?

I hope this isn't too complicated a question.

Thanks,
B52

the site I had before the current one (no longer exists) had a complicated system of gateway pages, after 3-4 months no difference in traffic so I find they are of no use and no longer have them.
what I find that does seem to work is a good spider map that has links to all htm pages. even a bad one will make a difference as it is not search engine specific.see bottom of attached sitemap.html page for link to free sitemap generator which I find works very well, and is easy to use.
sitemap with sitemap maker link at bottom

[amar]

Hi,


As suggested blogging is the best source to get your site listed. In the same way you can create some articles related to "widgets" and submit the same to article submission sites.

Thanks,
Amar

[incrediblehelp]

Originally Posted by back in 52'

What kind of link structure or what should I do to make the 'blue widget' seo article give strength to my 'widget' page for the keyword 'blue widgets'

You need a good amount of backlinks to the SEO articles and then link (with the right text) link back to the regular page. of course this is only your internal "vote" to this regular page.

The best way to make this happen (in addition to what I stated above) is to get a large amount of backlinks to the actual regular page with the text you want ranked.

[johnyfav]

A blog is quite a good way to do things.

I have also found that Buying guides and 'customer' reviews work well as well as product press releases and product launch pages.

Also one of the best ways to get the product page higher in the SE is to get people to actually link to the product itself. How do you do that? Well you can have a good price or make sure your product page is the most informative page on the net. Get all the tech specs, write custom copy and then offer manual downloads. Take numerous photo's of the product. That way when people talk about it on their blogs or on message board people will link to your proiduct page if asking or talking about it.

[CreditFN]

Try drawing out a site map, as a tree, going from the primary site you want and branch it out to your feeder articles. This mind map will help you integrate the information. As for the search engine finding it prior to your other information, it shouldn't really matter. If you can get consumers to spend time on your site they are more likely to purchase from you at the end of the day. Don't try to close a deal on one page, it rarely happens.

Hope this helps.