Google choosing your home page over more relevant pages

[spenland]

Hi everyone, there is something that has always plagued me and search engines (google especially) and I was wondering if any of you can help me with this.

Lets say I have the keyword "blue widgets" that I'm trying to rank highly for. I have this word 20 or so times mixed in an alpha listing of products. For example:

10 inch square blue widgets
12 inch round blue widgets
etc etc

However when I type this into google, my home page which has "blue widgets" in the title and the keyword 4 or 5 times on the page is displayed instead.

Is this because the search engines see this as keyword stuffing?

Is there a way to get the search engines to go to a specific page for the keyword that you want? If I were to create a page called "blue_widgets.htm" would the search engines stop using my home page and realize the relevance of this page for the keyword?

Thanks alot!

[incrediblehelp]

spen your home page will out rank your sub pages a lot of times in Google because your home page has many more IBLs pointing to it than your sub-page even if it is more relevant. Get more IBLs pointing to your sub-page and you will see it rise in the Google SERPs.