Prep a site for sale

[tinplane]

I am getting ready to sell a website and have a few questions.
1. The site I'm selling is an add-on site to another site I own(hosting company is Lunarpages). The main site has a dedicated IP...which of course these two sites share. To sell the add-on domain/web site I believe it will be best to set up the site on its own account. I am concerned this will effect its good placement on the search engines. Can anyone tell me if moving this site to its own account, possible on a different server, with a different IP will effect its search engine placement?
2. Is ebay the best place to sell a web site?
Thanks for your time.

[Duncan Pollock]

I suspect that the changes are bound to diminish the existing web presence. In effect, you'll be creating a new site with a new domain. This seems unlikely to be treated as well by the search engines as it has been so far.
Beyond this, though, I wonder how successful you're going to be in getting a sale. A business that has a website maybe, but I don't readily see a buyer for a website alone. Part of it will inevitably be an owner address and contact information, both of which are going to remain behind with you. In a sense, then, you're offering page content and that's all. This, I'm almost certain, is going to not only limit the appeal but also reduce the value.
It's by no means a perfect analogy, but I think it's like a grocer deciding to stop selling vegetables but staying put where he is and hanging on to everything else that sells. Who's the buyer going to be other than a wholesaler who, even then, is going to want a discount for "used goods"?
With all due respect to you, I fear that this is not one of your better ideas!

Duncan

[tinplane]

Thank you Duncan for your response. I am hopeful that a website that has lots of traffic and makes money on Google ads, will have some value. But on this subject, I confess I have no experience.
If a web site does have value, where is the best place to sell it? Has anyone had any success in this area?

[Duncan Pollock]

Glad to learn that you aren't altogether outraged by my comments.
But if your website does have value -- and I suspect it does -- perhaps a potential buyer is most likely to exist among your competitors and especially any of them that don't presently have a website.
Why not contact them and, in so many words, ask them two questions:
Would you be interested in buying?
What would you be willing to pay?
The more you can, in fact, put a value on the site the better -- and this shouldn't be impossible. What sales does it bring you at the moment? What profit is there in these sales? How about deciding the value is a year of such profit?
The reality is that the site is worth what someone will pay for it, but the starting point is to make its availablity known. And I think the field is too narrow for success to flow from an Internet ad. Rather, some direct marketing to a selected list seems the more sensible approach to take.

Duncan