Lack of Search Marketing During Christmas Season Hurt FTD'

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01-27-2006, 05:00 AM

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Lack of Search Marketing During Christmas Season Hurt FTD'

For your, "the importance of search marketing folder." An article from DMNews: FTD: Online Search Misstep Cost Sales, points out that FTD (the flower delivery people) said that not doing more search engine marketing during the Christmas season caused the consumer end of FTD not to do as well as they had planned. The comments were made on Wednesday when FTD announced their quarterly earnings....
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