Google Buys Radio Ad Firm; AdWords Headed To Radio Distribu

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01-17-2006, 10:30 AM

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Google Buys Radio Ad Firm; AdWords Headed To Radio Distribu

Wow. Google is to acquire dMarc Broadcasting, a company that puts ads into radio stations, paying up to $1.1 billion for it. Google apparently plans to distribute AdWords via radio this way. You almost want to think it's a hoax, but Google VP of advertising sales Tim Armstrong is quoted in the press release:...
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