Search marketing has evolved from relatively straightforward task to a multi-faceted process requiring a variety of skills, often performed by a team. And making sure that the team works effectively together to accomplish the goals of the search marketing campaign can be a challenge. In today's SearchDay article, SEM Campaign & Project Management, Part 1, Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring executives from four successful search marketing firms who share the best practices they've developed for effective campaign management. A longer version of this story for Search Engine Watch members offers specific tips...
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Tips for Effective Search Marketing Campaign Management
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