Advice on these two sites...

[bart0r]

my father in law has this site:
http://www.ovalhomes.co.uk which is ranked first place in google when searching for "new homes in medip, new homes in bath" etc etc.
IVe taken a look at it and all i can see is alot of meta words. can anyone else tell me why this could also be highly ranked?

Ive just built a new site myself: http://www.bridgesltd.co.uk/Website%201/ (it will be moved to its own domain very shortly), ive included alot of relative meta words myself, i was just wondering if there could be anything else i could do that is quite simple?
Im not amazing with html or have a very extensive knowlege, but just about enough to usually get by.

thanks in advance,

Adam

[voasi]

It really comes down to incoming links to your site. The "Meta" information isn't used for ranking purposes, per se, in the big 3 search engines.

I'd work on achieving incoming links to your site and you'll start to see rankings on the UK searches at Google. Main Google page will take a little longer.

[bart0r]

Originally Posted by voasi

It really comes down to incoming links to your site. The "Meta" information isn't used for ranking purposes, per se, in the big 3 search engines.

I'd work on achieving incoming links to your site and you'll start to see rankings on the UK searches at Google. Main Google page will take a little longer.

SO if he had a page (even a hidden page) with links to my site that would increase my rankings?

I cant understand how they'd get it so highly ranked though, quite possibly they do have external links?