Yahoo Impulse & Search Behavioral Ads

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12-02-2005, 10:00 AM

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Yahoo Impulse & Search Behavioral Ads

Yahoo using online behavior to target ads from Reuters covers briefly the "new, new thing" according to Yahoo executive vice president Greg Coleman where Yahoo banner ads are targeted based on search behavior and other activities. I guess it depends on how you define new. As even Coleman says, Yahoo's had variations on this for some time, literally years. But the latest rev of Yahoo Impulse that he's talking about has been running since at least June of this year....

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