Search Marketing Working for Comparison Shopping Sites

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11-22-2005, 02:00 PM

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Search Marketing Working for Comparison Shopping Sites

The holiday shopping season is in full swing, and aggressive search marketing on the part of comparison shopping sites is paying off. Google and Yahoo! Search sent 25 percent more visits to the ten leading shopping comparison sites versus last year (week ending November 19, 2005 versus the week ending November 20, 2004), according to Hitwise. U.S visits to retail websites accounted for 9.32 percent of all visits to the Internet, last week, and the top growing retail categories were:...

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