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We've been having quite a discussion about reciprocal links over at the Search Engine Watch Forums in our Reciprocal Linking Dead or Alive? thread. I chimed in to stress that whether a reciprocal link is bad or good can also depend on what exactly you mean by "reciprocal link." From one page to another and back? From one site to another but between different pages? And what about the underlying reason for the link? For search ranking purposes or for your visitors? Today, a gift (ahem) from the email diety arrived in my inbox. An example of a bad...
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