New Research from Stanford on the Truthful Auction Pricing

WPW_Feedbot · #1 (**permalink**) 11-01-2005, 11:30 PM

A new research report was just published online from the Stanford InfoLab! that might worthy of your attention. Here are the details. Note: The report does get a bit technical at some points but I still think it will be interest to many of you. Title: Truthful Auctions for Pricing Search Keywords (10 pages; PDF) Authors: Gagan Aggarwal, Ashish Goel, Rajeev Motwani. Abstract: We present a truthful auction for pricing advertising slots on a web-page assuming that advertisements for different merchants must be ranked in decreasing order of their (weighted) bids. This captures both the "Overture model" where bidders are...