Splogs

[JAugusto]

'Splogs' Roil Web, and Some Blame Google. Spam, long the scourge of email users, rapidly has become the bane of bloggers too.

Spammers have created millions of Web logs to promote everything from gambling Web sites to pornography. The spam blogs -- known as "splogs" -- often contain gibberish, and are full of links to other Web sites spammers are trying to promote. Because search engines like those of Google Inc., Microsoft Corp. and Yahoo Inc. base their rankings of Web sites, in part, on how many other Web sites link to them, the splogs can help artificially inflate a site's popularity. Some of the phony blogs also carry advertisements, which generate a few cents for the splog's owner each time they are clicked on.

From WSJ.

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