The Extraordinary Death of Inappropriate and Irrelevant OBLs

[greeneagle]

The Extraordinary Death of Inappropriate and Irrelevant OBLs

Those of you who arrived here via my "Directory Spam" Post - I hope you get the message!

It is my belief that Google has masterminded a technological scheme to masticate non-relevant links issued from any Site, using any technology!

Can we all say: “Amen”?!

It really doesn’t matter any more if you "link-spam" in any way, using any technology.

Go ahead and utilize what you think are “stealth” technologies like CSS Spam!

You know what? They don’t give a “rat’s ass” any more! They have it “bridled”. Don’t worry about it! It’s under control – using any technology!

It’s brilliant!!!!

All they had to do was apply the alg relevancy factor to the issuing site and rate it in with the existing “Trusted Site Status Ranking”.

That just swept the entire street clean, in one simple sweep!

CSS Spam all day long!!! – Go for it!!!

Go ahead and sell and post irrelevant links and see what happens.

My goodness, this was brilliant, applying that factor to the algs!!!!!!!!!

My accolades there guys!

The Death Toll Keeps Climbing!

LOL

If you don't think so... What has caused the mass burial of countless directories since the last update?

We are talking "History 101" by now here, aren't we?

This was, after all a very simple fix in the algs, my friends!

IMO - It's a done deal, by all measures of mass "transgressors" walking into the confessionals here, asking for help.

Some of the "sinners" confess openly that they transgressed "eyes wide open", others don't, but it really doesn't matter, as new tech waves wash in and wash out the garbage in everyone's way.

Who should care about a competitor using deceptive linking schemes anymore? No one, not really. They are a dieing breed, everywhere.

Focus on your own!

Whisper a sweet little epitath in the wind if it makes you feel better.

IMO - Let's kiss another bad chapter in "Black Hat" SEO Good Bye!

You will see, It's a done deal.

They are falling by the "droves"!

_____

A Special Note for "Black Hat" Directory Owners:

Create all the "stripper" and faux Directories you want pushing Adword Spam using disposable URLs. The reaction time is diminishing.

If you choose to take that path, order your headstone at the same time.

Ken

[Dcrux]

Will this lead to content-based tactics and strategy?

Will WebProWorld change the Link Exchange forum to something more content-driven?

Probably not. Link spam might shift to content spam, with duplicate content article dumps more common. It's not about link spam, it's about doing what's easy. And developing content worth linking to is difficult. People want Monkey See, Monkey Do web sites, whether technically built from scratch or not.

[greeneagle]

A hidden link will never be selected, and never express any time visited. The margin of error in the algs will be very low in determining what to cast into the dungeon.

Look for a whole new value system --- Oh my! Get the gernies out!

What's happening to those spammy directories?

Ask the owners.

Ken

[kgun]

Change the code for your site from .htm(l) to .php and page rang ....

[glengara]

*The Extraordinary Death of Inappropriate and Irrelevant OBLs*

You're being a bit previous if you're basing that solely on the demise of some crappy "directories", IMO ;-)

[greeneagle]

glengara,

IMO-The Google patent expresses intent fairly well. Have you read it?

Ken

[glengara]

*It is my belief that Google has masterminded a technological scheme to masticate non-relevant links issued from any Site, using any technology! *

Thing is, G has never made a big deal about "non-relevant" links until fairly recently, where the latest guidelines mention "relevant" a couple of times.

The problem with a lot of the directories that were pinged was either duplicate content with AdSense, or empty pages that featured AdSense with heavy internal linking.

I see no evidence non-relevant links per se are being targeted, but if you can show otherwise......

[brian.mark]

As discussed as SES in the Patent Files session, a patent says what their concept is but not how the implementation goes or even it it'll be used. They can't necessarily track everything that they say they want to use (at the moment), and they may even try to throw a blanket over our eyes at times with patents for stuff they don't plan on ever using. Additionally, patents are applied for and not made public until they're granted - many, many months later. Finally, their best stuff won't ever have a patent because they don't want spammers to get too much of an idea of what they're doing.

That said, I would agree that they're trying to target the relevancy of links and can see some real evidence of this in the SERPs. As for the hidden links, if they're relevant I'm not sure they're being totally discounted yet, but that is going to be a decisive yes soon enough.

Keeping in mind that Google isn't the only one using links, how long until the others catch up to this technology? I'm specifically thinking of MSN right now, since they're the greenest of the engines and Yahoo doesn't factor links much at all from what I can tell.

The evolution of the algo is certainly fun to watch. They're all still trying to figure out how to see through our eyes to determine relevance, and one day they may get there.

Brian.

[mike]

You can bet that all of the major search engines are trying very hard to evaluate links. After all, whoever does it first (and/or best) will have a huge leg up on the rest of them. It's absolutely needed and we'll see it sooner or later.

[glengara]

FWIW, in the recent brouhaha over O'Reilly selling off-topic links, Matt Cutts of G responded in a number of threads, and unlike many posters, never once mentioned the non relevance of the links as being a factor.

http://philringnalda.com/blog/2005/0...pam_parade.php

http://radar.oreilly.com/archives/20...ngine_s_2.html

Sept 1 entry here http://www.mattcutts.com/blog/type/googleseo/

[brian.mark]

Originally Posted by glengara

FWIW, in the recent brouhaha over O'Reilly selling off-topic links, Matt Cutts of G responded in a number of threads, and unlike many posters, never once mentioned the non relevance of the links as being a factor.

http://philringnalda.com/blog/2005/0...pam_parade.php

http://radar.oreilly.com/archives/20...ngine_s_2.html

Sept 1 entry here http://www.mattcutts.com/blog/type/googleseo/

Those are some nice articles you point to. They do indeed mention relevance in many spots, including "Googles' new patent - (contributed in part by Matt Cutts) - will show preferences to (Link) Theme Harmony" surely talks about relevance. So does this long quote:

Originally Posted by laura

But more importantly, legitimate links are legitimate links. Although it helps both the provider site, the advertiser's site, the provider site's users, and probably the search engines to link to and from pages with the same or similar TOPICS. A large part of SE algorithms seems to be determining the topic of a page by looking at the social networks they link to and from, and more specifically, the content of the pages in which they link to and from. Link to travel sites if you want to rank higher in the travel community, not if you want to rank higher for Perl scripts.

Matt isn't allowed to talk about specifics of what they look for. He's being used as a public relations icon for Google. They have been coaching him for years what he can and can't say, which is why he speaks at so many conferences. He can say things like "please use the rel=nofollow attribute" because it'll help the algos if more people use them.

Relevance of links is a newer concept in rankings. It has been shown through trial-and-error type campaigns. It's also been mentioned in some of the Google patents. Ask Jeeves has been using relevance in another flavor via Teoma's "Hubs and Authorities" for years now. There are quite a few good threads on this forum about relevance of links. It was talked about quite a bit in San Jose at SES last month. Relevance is going to be the king of linking here very soon as more people finally figure out that it is important.

Brian.

[glengara]

*Relevance is going to be the king of linking here very soon..*

Well don't hold your breath, between TSPR, Semantics and who remembers what else, I've been expecting it for years, and have just about given up on it ;-)