How does search engine ranking effect click through rates

[lesterj]

Hi All,

Does anyone know if someone has done a study the search engine ranking effects click through rates for a particular keyword. (Example: If I have the #1 position, I can expect a 50% click through rate, but, if I'm #5 I can only expect 10%) I found and study by the Atlas Institute which looks at this topic in regards to Pay-Per-Click,

http://www.atlassolutions.com/pdf/RankReport.pdf

but I haven't been able to find a study for natural search listings.

Kurt

[DMC_34]

Gord Hotchkis Of all the click throughs on organic listings, 24% on number 1, 19.5% number two and 12.8% on the number three listings.

The rest can be read here


DMC